| YOUR KNOWLEDGE COULD BE EARNING YOU A | | | | knowledge, experience and contacts into |
| FORTUNE | | | | theircareer space. |
| Copyright 2002 - Super Profitable Marketing | | | | It's not necessarily the market you hate about |
| Are you a frustrated entrepreneur? You have the | | | | your jobs,but rather the limits current |
| desire,enthusiasm, business skills and passion you | | | | employment places upon you. |
| will need to bea huge success, but there is one | | | | Try altering your perception and think as if you |
| major obstacle blockingyour way -- what do you | | | | are anexpert in your career market. What |
| sell? | | | | problems need to besolved? What do people |
| You are not alone. The top concern of most | | | | really want in that market space? |
| buddingentrepreneurs is finding high-profit, | | | | What types of information did you seek out |
| easy-to-ship productsthey can market for fast | | | | when youwere employed in this area? Put |
| profits. You will be amazed toknow that you can | | | | yourself in the place ofyour customers, what |
| have your own hot selling product indays by | | | | would they pay any price for? |
| packaging information you already have. Wantto | | | | Don't overlook the value of your experience and |
| know how? | | | | knowledge,no matter how much frustration or |
| Here are three powerful techniques you can use | | | | anger you may have overyour career. Who |
| right awayto develop your own hot selling product | | | | knows, perhaps ideas based on yourcareer |
| ideas, whether theylead to books, reports, | | | | market will allow you to one day buy the |
| newsletters, audios, videos,workshops, courses or | | | | companyyou used to work for. |
| subscription-based web sites. | | | | Success Tip #3 Create Your Own Brand. |
| Successful entrepreneurs such as Yanik Silver, | | | | Largecorporations do it. Pepsi, Coke, Ford tough, |
| Marlon | | | | BMW. Youknow these product manufacturers |
| Sanders and Corey Rudl have used these | | | | because they havedeployed branding techniques |
| techniques,now you can use them too. | | | | to set them aside fromtheir competition. So why |
| Success Tip #1: Package information about your | | | | not brand yourself. |
| hobby. | | | | Here are some simple techniques you can use to |
| Hobbies are rich sources of hot selling information | | | | brandyourself through information products: |
| products. | | | | + Break your information into a series of |
| Why? | | | | easilyunderstood steps |
| + You have intimate knowledge of your subject | | | | + Develop a label for your series of steps - the |
| matter | | | | PROGRESS system for productive meetings |
| + You have a deep understanding of what other | | | | + Label your system using a catchy phrase (Ex. |
| hobbyistswill want to buy - because you want it | | | | Chicken Soup for the Soul Series) |
| too! | | | | + Use your own name as label for your solution. |
| + Passion and interest will make this fun, not | | | | Good approach if backed by a service you |
| work | | | | provide |
| + Your personal experiences and hands-on | | | | + Carry your solution through to multiple |
| knowledge willadd credibility and value to your | | | | informationproducts. Label solution applicable to |
| information | | | | multiple problems |
| + You know your audience. This gives you a | | | | + Market your labeled solution everywhere. This is |
| tremendousadvantage positioning your products | | | | yourbrand. |
| + You know how to access your market, | | | | Developing your own brand is an incredibly |
| because you arealready there. | | | | powerful methodfor increasing your credibility, |
| + You are committed to this market, because it's | | | | adding value (and profit) toyour products, assuring |
| whatyou love to do | | | | long-term success as your brandspreads virally, |
| There have been many hot selling information | | | | and gaining the free publicity that is suchan |
| productsdeveloped based on this technique | | | | important marketing technique to massively |
| including a book on horses,an electronic book on | | | | growingyour business. |
| gardening, a super successful webdesign book and | | | | Creating your information products is not difficult |
| many others. | | | | if you stickwith what you know, and apply proven |
| Why not profit from your fun? | | | | methods for creatinghot selling ideas. There are |
| Success Tip #2. Develop a product based on | | | | many techniques you can use todevelop products |
| yourcareer knowledge. Ironically, many | | | | that will sell at almost any price, these 3will get |
| entrepreneurs lookingto escape their jobs | | | | you started right away. |
| overlook the fact that they have gainedsubstantial | | | | |