| Have you been able to achieve the level of | | | | an edge than putting out your own book. |
| success in your career and life you feel is | | | | |
| possible? | | | | Where do you start? |
| | | | |
| It's a common frustration we all experience, | | | | 1. Tap into the underlying challenge your |
| constantly being overlooked when it comes | | | | market is struggling with. What do they |
| time to be recognized as a leader in your | | | | really want to achieve and what kind of |
| market. | | | | information would help them get there? |
| | | | |
| In most cases, there is very little that | | | | 2. Collect dozens of questions from your |
| separates you from top earners in whatever | | | | market - questions about the topic you have |
| market you operate in, except one small | | | | chosen. You will quickly notice that there |
| factor - perceived expert status. | | | | are many questions that are basically all |
| | | | linked to understanding one big question - |
| PERCEIVED EXPERT STATUS GIVES YOU AN EDGE | | | | your main topic. |
| | | | |
| In one of my very first careers, I learned | | | | For example, if you target hobby-based |
| the lesson of why some people make it to the | | | | woodworking enthusiasts, you might find that |
| top while other, smarter, more qualified | | | | one of their biggest challenges is to |
| people sometimes never get paid close to what | | | | |
| they are worth. | | | | 1) understand the basics such as tools and |
| | | | techniques to get them started or |
| Here's a hint - it has nothing to do with how | | | | |
| hard you work, how smart you are or how much | | | | 2) build a workshop in a small space within |
| experience you have. | | | | their home or |
| | | | |
| One of my very first jobs was helping to sell | | | | 3) To understand everything there is to know |
| house kits (complete house packages) for a | | | | about the tools they can use to create |
| local building supply store. Business was | | | | incredible end results. |
| great and I had good experience having grown | | | | |
| up with relatives who built houses for a | | | | So, you would listen in on your market using |
| living. | | | | discussions forums, local groups, surveys of |
| | | | your market and your own experience to |
| There were two of us employed, my skills with | | | | understand the dozens of questions they may |
| customers were far superior to that of my | | | | have around these topics. |
| co-worker, yet there was one thing he had | | | | |
| that I didn't - and that one thing meant he | | | | 3. Identify your own Solution System. You |
| received more than double the sales I | | | | want to organize your information into your |
| received. | | | | own system for giving your market want they |
| | | | want. You could have the YOU.INC system for |
| His secret was a booklet and articles he had | | | | designing workshops for small spaces or the |
| written on the basics of house planning and | | | | XYZ.INC method for accomplishing basic |
| house building. With a small 40- page | | | | word-working projects in just 10-days. By |
| booklet that he self-published, he was able | | | | packaging information into your own system |
| to gain immense credibility, led to double | | | | you are making the solution yours further |
| the sales over his competition, got him | | | | enhancing you're branding and credibility. |
| interviews and publicity all over the city | | | | |
| and gained him a job for life. | | | | 4. Keep your first book simple. Focus on one |
| | | | topic - solve one challenge and get it to |
| ISN'T IT TIME YOU GAVE YOURSELF THE EDGE | | | | market in a few weeks - there's no need to |
| | | | write the ultimate information guide to |
| Imagine learning this lesson at an early age. | | | | woodworking on the first try, that's just |
| Understanding that you have full control | | | | bound to take too long and prevent you from |
| over branding yourself as a leader in your | | | | ever finishing. You can always release v2, a |
| market, as someone who demands to be seen as | | | | second edition or another ebook or report to |
| an expert commanding a premium over all | | | | further advance your information product |
| others in your market. | | | | business later on. |
| | | | |
| Now, if that is not motivation for quickly | | | | By now you should understand the incredible |
| writing your own book, booklet, ebook or | | | | edge you can gain by quickly packaging |
| report, I don't know what is. | | | | information. If you are struggling to get |
| | | | the recognition and profit you know you |
| Whether your plan is to advance in your | | | | should be getting, then put the next few |
| existing career, launch a brand new career or | | | | weeks to work on writing your own book and |
| business or strengthen your existing | | | | giving yourself an edge. |
| business, you can't find a better way to get | | | | |