| Have you been able to achieve the level
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| | Where do you start?
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| of success in your career and life you
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| | 1. Tap into the underlying challenge your
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| feel is possible?
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| | market is struggling with. What do they
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| It's a common frustration we all
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| | really want to achieve and what kind of
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| experience, constantly being overlooked
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| | information would help them get there?
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| when it comes time to be recognized as a
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| | 2. Collect dozens of questions from your
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| leader in your market.
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| | market - questions about the topic you
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| In most cases, there is very little that
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| | have chosen. You will quickly notice
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| separates you from top earners in
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| | that there are many questions that are
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| whatever market you operate in, except
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| | basically all linked to understanding one
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| one small factor - perceived expert
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| | big question - your main topic.
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| status.
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| | For example, if you target hobby-based
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| PERCEIVED EXPERT STATUS GIVES YOU AN EDGE
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| | woodworking enthusiasts, you might find
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| In one of my very first careers, I
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| | that one of their biggest challenges is
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| learned the lesson of why some people
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| | to
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| make it to the top while other, smarter,
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| | 1) understand the basics such as tools
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| more qualified people sometimes never get
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| | and techniques to get them started or
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| paid close to what they are worth.
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| | 2) build a workshop in a small space
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| Here's a hint - it has nothing to do with
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| | within their home or
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| how hard you work, how smart you are or
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| | 3) To understand everything there is to
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| how much experience you have.
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| | know about the tools they can use to
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| One of my very first jobs was helping to
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| | create incredible end results.
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| sell house kits (complete house packages)
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| | So, you would listen in on your market
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| for a local building supply store.
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| | using discussions forums, local groups,
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| Business was great and I had good
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| | surveys of your market and your own
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| experience having grown up with relatives
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| | experience to understand the dozens of
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| who built houses for a living.
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| | questions they may have around these
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| There were two of us employed, my skills
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| | topics.
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| with customers were far superior to that
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| | 3. Identify your own Solution System.
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| of my co-worker, yet there was one thing
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| | You want to organize your information
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| he had that I didn't - and that one thing
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| | into your own system for giving your
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| meant he received more than double the
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| | market want they want. You could have
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| sales I received.
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| | the YOU.INC system for designing
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| His secret was a booklet and articles he
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| | workshops for small spaces or the XYZ.INC
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| had written on the basics of house
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| | method for accomplishing basic
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| planning and house building. With a
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| | word-working projects in just 10-days.
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| small 40- page booklet that he
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| | By packaging information into your own
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| self-published, he was able to gain
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| | system you are making the solution yours
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| immense credibility, led to double the
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| | further enhancing you're branding and
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| sales over his competition, got him
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| | credibility.
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| interviews and publicity all over the
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| | 4. Keep your first book simple. Focus on
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| city and gained him a job for life.
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| | one topic - solve one challenge and get
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| ISN'T IT TIME YOU GAVE YOURSELF THE EDGE
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| | it to market in a few weeks - there's no
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| Imagine learning this lesson at an early
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| | need to write the ultimate information
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| age. Understanding that you have full
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| | guide to woodworking on the first try,
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| control over branding yourself as a
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| | that's just bound to take too long and
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| leader in your market, as someone who
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| | prevent you from ever finishing. You can
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| demands to be seen as an expert
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| | always release v2, a second edition or
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| commanding a premium over all others in
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| | another ebook or report to further
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| your market.
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| | advance your information product business
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| Now, if that is not motivation for
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| | later on.
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| quickly writing your own book, booklet,
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| | By now you should understand the
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| ebook or report, I don't know what is.
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| | incredible edge you can gain by quickly
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| Whether your plan is to advance in your
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| | packaging information. If you are
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| existing career, launch a brand new
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| | struggling to get the recognition and
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| career or business or strengthen your
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| | profit you know you should be getting,
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| existing business, you can't find a
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| | then put the next few weeks to work on
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| better way to get an edge than putting
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| | writing your own book and giving yourself
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| out your own book.
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| | an edge.
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