Your ultimate packaging resource
 

Welcome to our packaging Archive. Have fun browsing!

 

Article #5: Writing Your Own Book Can Give You An Edge!

(Browse for more articles)

 
Have you been able to achieve the level Where do you start?
of success in your career and life you 1. Tap into the underlying challenge your
feel is possible? market is struggling with. What do they
It's a common frustration we all really want to achieve and what kind of
experience, constantly being overlooked information would help them get there?
when it comes time to be recognized as a 2. Collect dozens of questions from your
leader in your market. market - questions about the topic you
In most cases, there is very little that have chosen. You will quickly notice
separates you from top earners in that there are many questions that are
whatever market you operate in, except basically all linked to understanding one
one small factor - perceived expert big question - your main topic.
status. For example, if you target hobby-based
PERCEIVED EXPERT STATUS GIVES YOU AN EDGE woodworking enthusiasts, you might find
In one of my very first careers, I that one of their biggest challenges is
learned the lesson of why some people to
make it to the top while other, smarter, 1) understand the basics such as tools
more qualified people sometimes never get and techniques to get them started or
paid close to what they are worth. 2) build a workshop in a small space
Here's a hint - it has nothing to do with within their home or
how hard you work, how smart you are or 3) To understand everything there is to
how much experience you have. know about the tools they can use to
One of my very first jobs was helping to create incredible end results.
sell house kits (complete house packages) So, you would listen in on your market
for a local building supply store. using discussions forums, local groups,
Business was great and I had good surveys of your market and your own
experience having grown up with relatives experience to understand the dozens of
who built houses for a living. questions they may have around these
There were two of us employed, my skills topics.
with customers were far superior to that 3. Identify your own Solution System.
of my co-worker, yet there was one thing You want to organize your information
he had that I didn't - and that one thing into your own system for giving your
meant he received more than double the market want they want. You could have
sales I received. the YOU.INC system for designing
His secret was a booklet and articles he workshops for small spaces or the XYZ.INC
had written on the basics of house method for accomplishing basic
planning and house building. With a word-working projects in just 10-days.
small 40- page booklet that he By packaging information into your own
self-published, he was able to gain system you are making the solution yours
immense credibility, led to double the further enhancing you're branding and
sales over his competition, got him credibility.
interviews and publicity all over the 4. Keep your first book simple. Focus on
city and gained him a job for life. one topic - solve one challenge and get
ISN'T IT TIME YOU GAVE YOURSELF THE EDGE it to market in a few weeks - there's no
Imagine learning this lesson at an early need to write the ultimate information
age. Understanding that you have full guide to woodworking on the first try,
control over branding yourself as a that's just bound to take too long and
leader in your market, as someone who prevent you from ever finishing. You can
demands to be seen as an expert always release v2, a second edition or
commanding a premium over all others in another ebook or report to further
your market. advance your information product business
Now, if that is not motivation for later on.
quickly writing your own book, booklet, By now you should understand the
ebook or report, I don't know what is. incredible edge you can gain by quickly
Whether your plan is to advance in your packaging information. If you are
existing career, launch a brand new struggling to get the recognition and
career or business or strengthen your profit you know you should be getting,
existing business, you can't find a then put the next few weeks to work on
better way to get an edge than putting writing your own book and giving yourself
out your own book. an edge.






1- A- B- 2- 3- 4- 5- 6- 7- 8- 9- 10- 11- 12- 13- 14- 15- 16- 17- 18- 19- 20- 21- 22- 23- 24- 25- 26- 27- 28- 29- 30- 31- 32- 33- 34- 35- 36- 37- 38- 39- 40- 41- 42- 43- 44- 45- 46- 47- 48- 49- 50- 51- 52- 53- 54- 55-