| Have you been able to achieve the level of | | | | own book. |
| success in your career and life you feel is | | | | Where do you start? |
| possible? | | | | 1. Tap into the underlying challenge your market is |
| It's a common frustration we all experience, | | | | struggling with. What do they really want to |
| constantly being overlooked when it comes time | | | | achieve and what kind of information would help |
| to be recognized as a leader in your market. | | | | them get there? |
| In most cases, there is very little that separates | | | | 2. Collect dozens of questions from your market - |
| you from top earners in whatever market you | | | | questions about the topic you have chosen. You |
| operate in, except one small factor - perceived | | | | will quickly notice that there are many questions |
| expert status. | | | | that are basically all linked to understanding one big |
| PERCEIVED EXPERT STATUS GIVES YOU AN | | | | question - your main topic. |
| EDGE | | | | For example, if you target hobby-based |
| In one of my very first careers, I learned the | | | | woodworking enthusiasts, you might find that one |
| lesson of why some people make it to the top | | | | of their biggest challenges is to |
| while other, smarter, more qualified people | | | | 1) understand the basics such as tools and |
| sometimes never get paid close to what they are | | | | techniques to get them started or |
| worth. | | | | 2) build a workshop in a small space within their |
| Here's a hint - it has nothing to do with how hard | | | | home or |
| you work, how smart you are or how much | | | | 3) To understand everything there is to know |
| experience you have. | | | | about the tools they can use to create incredible |
| One of my very first jobs was helping to sell | | | | end results. |
| house kits (complete house packages) for a local | | | | So, you would listen in on your market using |
| building supply store. Business was great and I had | | | | discussions forums, local groups, surveys of your |
| good experience having grown up with relatives | | | | market and your own experience to understand |
| who built houses for a living. | | | | the dozens of questions they may have around |
| There were two of us employed, my skills with | | | | these topics. |
| customers were far superior to that of my | | | | 3. Identify your own Solution System. You want |
| co-worker, yet there was one thing he had that I | | | | to organize your information into your own |
| didn't - and that one thing meant he received | | | | system for giving your market want they want. |
| more than double the sales I received. | | | | You could have the YOU.INC system for designing |
| His secret was a booklet and articles he had | | | | workshops for small spaces or the XYZ.INC |
| written on the basics of house planning and house | | | | method for accomplishing basic word-working |
| building. With a small 40- page booklet that he | | | | projects in just 10-days. By packaging information |
| self-published, he was able to gain immense | | | | into your own system you are making the |
| credibility, led to double the sales over his | | | | solution yours further enhancing you're branding |
| competition, got him interviews and publicity all | | | | and credibility. |
| over the city and gained him a job for life. | | | | 4. Keep your first book simple. Focus on one topic |
| ISN'T IT TIME YOU GAVE YOURSELF THE EDGE | | | | - solve one challenge and get it to market in a |
| Imagine learning this lesson at an early age. | | | | few weeks - there's no need to write the |
| Understanding that you have full control over | | | | ultimate information guide to woodworking on the |
| branding yourself as a leader in your market, as | | | | first try, that's just bound to take too long and |
| someone who demands to be seen as an expert | | | | prevent you from ever finishing. You can always |
| commanding a premium over all others in your | | | | release v2, a second edition or another ebook or |
| market. | | | | report to further advance your information |
| Now, if that is not motivation for quickly writing | | | | product business later on. |
| your own book, booklet, ebook or report, I don't | | | | By now you should understand the incredible edge |
| know what is. | | | | you can gain by quickly packaging information. If |
| Whether your plan is to advance in your existing | | | | you are struggling to get the recognition and |
| career, launch a brand new career or business or | | | | profit you know you should be getting, then put |
| strengthen your existing business, you can't find a | | | | the next few weeks to work on writing your |
| better way to get an edge than putting out your | | | | own book and giving yourself an edge. |