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Article #119: Writing Your Own Book Can Give You An Edge!

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Have you been able to achieve the level information would help them get there?
of success in your career and life you 2. Collect dozens of questions from your
feel is possible? market - questions about the topic you
It's a common frustration we all have chosen. You will quickly notice
experience, constantly being overlooked that there are many questions that are
when it comes time to be recognized as a basically all linked to understanding one
leader in your market. big question - your main topic.
In most cases, there is very little that For example, if you target hobby-based
separates you from top earners in woodworking enthusiasts, you might find
whatever market you operate in, except that one of their biggest challenges is
one small factor - perceived expert to
status. 1) understand the basics such as tools
PERCEIVED EXPERT STATUS GIVES YOU AN EDGE and techniques to get them started or
In one of my very first careers, I 2) build a workshop in a small space
learned the lesson of why some people within their home or
make it to the top while other, smarter, 3) To understand everything there is to
more qualified people sometimes never get know about the tools they can use to
paid close to what they are worth. create incredible end results.
Here's a hint - it has nothing to do with So, you would listen in on your market
how hard you work, how smart you are or using discussions forums, local groups,
how much experience you have. surveys of your market and your own
One of my very first jobs was helping to experience to understand the dozens of
sell house kits (complete house packages) questions they may have around these
for a local building supply store. topics.
Business was great and I had good 3. Identify your own Solution System.
experience having grown up with relatives You want to organize your information
who built houses for a living. into your own system for giving your
There were two of us employed, my skills market want they want. You could have
with customers were far superior to that the YOU.INC system for designing
of my co-worker, yet there was one thing workshops for small spaces or the XYZ.INC
he had that I didn't - and that one thing method for accomplishing basic
meant he received more than double the word-working projects in just 10-days.
sales I received. By packaging information into your own
His secret was a booklet and articles he system you are making the solution yours
had written on the basics of house further enhancing you're branding and
planning and house building. With a credibility.
small 40- page booklet that he 4. Keep your first book simple. Focus on
self-published, he was able to gain one topic - solve one challenge and get
immense credibility, led to double the it to market in a few weeks - there's no
sales over his competition, got him need to write the ultimate information
interviews and publicity all over the guide to woodworking on the first try,
city and gained him a job for life. that's just bound to take too long and
ISN'T IT TIME YOU GAVE YOURSELF THE EDGE prevent you from ever finishing. You can
Imagine learning this lesson at an early always release v2, a second edition or
age. Understanding that you have full another ebook or report to further
control over branding yourself as a advance your information product business
leader in your market, as someone who later on.
demands to be seen as an expert By now you should understand the
commanding a premium over all others in incredible edge you can gain by quickly
your market. packaging information. If you are
Now, if that is not motivation for struggling to get the recognition and
quickly writing your own book, booklet, profit you know you should be getting,
ebook or report, I don't know what is. then put the next few weeks to work on
Whether your plan is to advance in your writing your own book and giving yourself
existing career, launch a brand new an edge.
career or business or strengthen your Discover the Secrets of the Pro's Who
existing business, you can't find a Pull In Fortunes With Information
better way to get an edge than putting Products. Exclusive Access To Their
out your own book. Tools, Systems, "Insider" Tips on What
Where do you start? Works - And What Doesn't Including A
1. Tap into the underlying challenge your Private Mentor's Forum For Getting
market is struggling with. What do they One-On-One Mentorship.
really want to achieve and what kind of






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