| The principle of viral marketing works very much | | | | your web page. Writing and distributing quality |
| like a computer virus. Left unchecked, a computer | | | | articles or ebooks will increase your web page link |
| virus will affect one PC to the next. But unlike a | | | | popularity. |
| computer virus, which is harmful, viral marketing is | | | | Make backend sales |
| harnessed for good. It is very effective in | | | | The primary reason experienced marketers offer |
| spreading word about your business. The logic is | | | | free content is to build their opt-in lists. They |
| very simple. Catch it, and then pass it on. | | | | offered what they termed 'front end products' in |
| So, how does viral marketing fit with content | | | | the form of free content. Their strategy is to get |
| distribution? I'm glad you asked. If you offer high | | | | people to their website to signup for their mailers. |
| quality articles, white papers, reports, ecourses or | | | | Eventually through the mailers they make |
| ebooks, you can be sure that they will be passed | | | | 'backend sales'. |
| around to others, and others will pass them on to | | | | Make extra income through affiliate programs |
| others and so on and so forth thus producing a | | | | Another added advantage of distributing free |
| 'viral' effect. Unlike a computer virus, this kind of | | | | content via ebooks is the opportunity to make |
| virus works for you and it harms no one. Soon | | | | extra income through affiliate programs. You could |
| you'll find your writings circulating around the | | | | easily insert affiliate links into your ebooks. Some |
| Internet. | | | | words of caution here though... |
| Drive targeted web traffic to your site | | | | 1.You must insert affiliate links that are relevant |
| An effective way to introduce your website is | | | | to the content of your ebook. |
| through content distribution. Targeted visitors will | | | | 2.Insert affiliate links strategically, discretely and |
| arrive at your website when they click the links in | | | | sparingly. Don't turn your ebook into one mega |
| your ebooks or resource box at the end of your | | | | sales promotion. Provide your readers with quality |
| articles. You stand to gain more website traffic | | | | content, not sales pitch. |
| through the 'viral' effect of content distribution. | | | | Most newbies to Internet marketing do not take |
| Earn credibility | | | | advantage of the effectiveness of viral marketing |
| Writing quality articles, ezines, ecourses, ebooks, | | | | to make profits and build their opt-in lists. Their |
| white papers and reports will quickly establish you | | | | hands are already full, learning how to start and |
| as an expert in your field. You will earn credibility if | | | | run their online business, that they have no time |
| the content you have written provides solutions | | | | to write quality content for distribution. |
| to people's problems. That's the reason why 'How | | | | Any aspiring online marketer should invest time to |
| tos' articles and ebooks are popular and in great | | | | research and write quality content for distribution |
| demand. | | | | or invest money to hire someone to do the job. |
| Increase link popularity | | | | After all, the Internet is about information. |
| Another advantage of distributing free content is | | | | Majority of people surf the Net to harvest |
| gathering inbound links. When people post your | | | | information first and foremost. So, quality content |
| articles or distribute your ebooks on their website | | | | is in great demand now and will still be in the |
| they are in essence providing one-way links to | | | | future. |
| your website. If these one-way links originate | | | | Gerrick Information and Software Tools You |
| from quality websites it will boost the pagerank of | | | | Needto Effectively Promote Your Online Business. |