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Article #73: Use Bundling To Increase Your Profits And Sales

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An effective way to increase your profits services. For example: if you're selling
and sales isto bundle many products or abaseball magazine you could add a free
services together into onepackage. This baseball whensomeone buys a subscription.
gives people more reasons to buy You're now targetingpeople who want the
yourproducts and services. People also baseball magazine and those thatwant to
have come tobelieve package deals are a play baseball out in the yard. Some
better value. You wantall the products or peoplebuy a package deal just to get one
services to be closely related. of the products.
Forexample: if you're selling a computer There are many sources where you can find
you could add insoftware, hardware, productsand services to create a package
computer furniture, etc. deal. You can buythem from wholesalers or
There are many ways to go about choosing drop shippers. You canbuy the
the rightproducts or services to bundle reproduction/resell rights to other
into one package. Youcould survey your people'sproducts. Team-up with your
customers and see what productsor competition to createa package deal. You
services they would like you to offer in could joint venture or crosspromotion
the future. deal with other businesses. You could
Spy on your competition and see what alsocreate your own products and
products andservices they're offering or services. Be creative!
not offering. If you wouldlike to, bundle About Author: Randy Swanston has been
unrelated products or services studying marketing techniques for several
together,ask your customers which ones years. He has learned from some of the
would be of interestto them. best experts in the industry. He still
Bundling can also increase your target studies with them. What he brings you is
markets whichin return would give you a a compilation of all the gems gathered
larger audience to sell yourproducts and from the best of the best.






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