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The 3 Necessary Steps to Make Money Selling Information on the Internet

There are three main steps to sellinginformation marketing is how the information
information, and with a little practice (andis packaged, or put together into a format
sometimes a little help) it's somethingthat is easy to follow, can be quickly
anyone  can  do.accessed, and can achieve fast results. That
is what makes the information that you have
Step  #1  -  Researchto offer so much better then that of all the
other information floating around out there.
The first step in selling information is theThere is tons of raw information swarming all
research or gathering step. If you know a lotaround us. But most of us don't have the time
about something or have a core expertise, ato sit down and decipher it into something
good part (but not all) of your research maythat is easy to understand, and easy to use.
lie in determining that the information youNot only do you need to provide the
have is something other people want. In theinformation, but you must provide the tools
upcoming paragraphs, we'll discuss how youfor the user of the information to integrate
research, discover, acquire and/or organizeit  into  his  or  her  business and/or life.
your  ideas.
There are tons of different ways you can
What do you know that we don't? Or who do youpackage your information. Thirteen of the
know that knows something that the rest of usmore popular packaging techniques are listed
need or want to know? You don't need to spendbelow.
years becoming an expert in something. You do
however need to borrow, license, acquire or1. Publish  a  book  or  article
rent the expertise from someone. If you don't
have an expertise that you can write or speak2. Host  a  seminar
about, the easiest way to go about finding
someone who does is to look for an expert who3. Become  a  public  speaker
is under marketed. Then ask them if they
would consider letting you repackage their4. Host  a  teleseminar
information and take it to the marketplace.
Negotiate a way to split the profits that5. Publish  a  newsletter  or  ezine
will be mutually beneficial; then they're
happy, you're happy and you'll both have more6. Create a computer program or
money  in  the  bank.  Here's  an  example:educational  game
You go to a PTA meeting at your kid's school7. Produce a television program or
there's this guy there speaking on how toinfomercial  (informative  commercial)
influence your children to form good study
habits. He really seems to know what he's8. Become  a  consultant
talking about and is selling an under-priced
Saturday seminar on the subject. You could9. Teach  or  train
approach him with an offer to either market
for him on a commission based basis, or10 Publish  a  magazine  or  newspaper
better yet, take his information and
repackage it in the form of a self help book,11 Become  a  talk  show  host
ebook, audio or video disc, or anything else
for that matter, then split the profits with12. Create a product (how to course, audio
him.CDs,  video  etc.)
No matter whether you yourself are the13. License  your  information
expert, or you are using someone else's
expertise, proper research is essential. NoPut yourself in the shoes of your target
matter how much you know, or how great youraudience. What format of information would
expertise, you need to be able to back whatyou want most? What would work best for your
you have to say up with facts, studies andneeds and lifestyle? Don't stop at just one
real world examples. Take some time to makeformat though. If you start with an ebook,
sure that what you're saying is correct andput it on CD. If you have a home study
can be verified. Nothing ruins yourcourse, teach it in a seminar or teleseminar.
credibility more than when a customer catchesStart with one format, then branch out and
you saying something that is not true. Ifexpand. Different people like different
they catch you just once, how can they knowformats. Some people might like a home study
that everything else you say is correct?course, then to go to a seminar and learn
Check, and double-check the facts before youthat way, then listen to audio CDs in their
put  anything  to  print.car as a refresher. Give some choice, but not
too much or people will put off making a
There's been a saying that's been floatingdecision.
around for quite a while; it goes like this:
"Copying from one or two books is plagiarism,Organizing  Your  Materials
but copying from many is research." That
doesn't mean to copy anything word for word,The big thing about organization in general
or to take other's ideas and call them youris the fact that it keeps things neat and
own. But it does mean that you can learn fromtidy and puts them in a place where you can
the experience of others, form your owneasily find and use them. When you're
conclusions, then put them to print, audio ororganizing information the goal is much the
video. Take any non-fiction book for example;same.  A  good  information  product must be:
most of the concepts and ideas in the book
have surfaced somewhere, sometime in the- Organized
past; everything is not by any means a
completely new idea or concept. The key is- Simplified
how you package them. How you put them
together into something that is concise and- Systematized
easy  to  apply  and  understand.
- Personalized
I believe it was Jay Abraham who said "All
the notes had already been discovered long- Interactive
before Mozart came along." It's not the notes
that are important, but how they are packaged- Ready  to  use,  on  demand,  instantly
together (into a song) that matters.
Information is much the same, you can takeMost people don't have the time to spend
the same information, repackage it intostudying and reorganizing the readily
something that is easier to understand andavailable data into something that fits their
implement and you have a whole new product.unique circumstances. They want something
It's a simple concept called repurposing orthey can use now, which is easy to understand
repackaging information. An ebook couldand provides fast results. And the best part
easily become an audio CD set, or a homeis,  they're  willing  to  pay  for  it.
study  guide.
To illustrate this, let's say you own a late
In conclusion, make sure you take the time tomodel car that requires lots of love (think
produce quality work, and that meansmaintenance and repairs) to keep it running
researching your information. Be sure othersin tip top shape. You may have a decent
back up what you have to say, as a mistakeknowledge of how cars work and enjoy working
can be drastically costly to you or youron yours, but you don't know absolutely
business. Don't forget that once you publisheverything about everything, and might need a
your information, there's no taking it backlittle guidance once on a while. When you
--  it's  out  there  forever.need  help,  you  have  a  few  options:
Researching  the  MarketÂ
Before you even start creating an informationAsk a friend or acquaintance for help who
product, or make a deal with an expert to usemight  possibly  know  something  you  don't.
his or her expertise, you need to research
the market. An easy way to do this is to lookÂ
for other people that are selling similar
information. If there isn't anyone sellingPlop yourself down in front of your computer
it, there's probably a good reason - there'sand plough through webpage after webpage in
no market for it. That doesn't mean there'san attempt to find something helpful (and
no one who wants your information, it justcorrect)  on  the  internet.
means no one wants to pay for it, or not
enough people want to pay for it to make itÂ
profitable. It would be very rare that you
come across a category of information no one Or, you buy a readily available book
else has tapped, and in my opinion you'refor $29.95 at your local book bookstore that
better off with something that is tried andexplains everything you'll ever need to know.
true than something new. There's no reason to
try  and  reinvent  the  wheel.Do you spend the $30 for the book, waste
countless hours researching for credible
Determine who your potential customers areinformation on the internet, or ask a friend
and then determine their needs, wants, andwho might know? Since I value my time, the
expectations; figure out if there is a demandchoice for me is easy; I spend $30 for the
for your product. Get their opinions aboutbook. Research shows that most other people
it. Find out how they would like it packagedfeel the same way. Why? The book gives you
(book, audio CD) and how much they would beaccess to immediate, credible, specialized
willing to pay for it. Then take a look atinformation  that  you  can  quickly  act on.
who your competitors are and how well they
are doing. Find out what they're doing, howPrice
they work, then do it better. It's as simple
as  that.A well-thought-out marketing strategy takes
into consideration not only the marketing
While market research may appear to be afactors, but also pricing strategies. While
tedious, time-consuming process, it is oftenit's always important to make a profit, if
necessary if you want to be successful. It isthe market won't bear such a high price, it's
an invaluable tool that can save you time,better to lower your profit margin than not
effort  and  money.do any business at all. You may actually be
able to make more money with a lower price
Step  #2  -  Packagingthan you will with a higher one. Make sure
your marketing plan combines marketing and
Packaging isn't limited to fancy graphics andpricing.
showy slogans on the package of your product.
Packaging is how your information isAlso be sure your price is fair and
organized, including the form you sell it in,competitive with the marketplace. If your
at what price, and how easy it is to use. Theprice isn't right, people will pass you by
main goal of packaging is to make sure thatwithout even giving you a chance. Above all,
your product is desirable to the consumer.always be sure you test different price
That means everything from choosing the rightpoints adequately to determine which will
format for selling your information, tomake you the most money, not get the most
making sure that it is organized in a fashionsales.
that is easy to understand and simple to
implement.Step  #3  -  Marketing
These are the three steps which are essentialWhen you're selling anything, marketing is
to  proper  packaging:the absolute most important skill to have. If
you wanted, you could market junk with right
1. How  you  physically  package  itmarketing campaign (not that you would want
to).
2. The  way  you organize the materials
Marketing information can be both harder and
3. Selecting the best price to sellor easier than marketing other types of more
your  information  forphysical products. If you're trying to
convince people that they need the
Packaging  Informationinformation you have to offer, it can be
quite a chore to actually persuade them to
This isn't what color or type of packagingpurchase it; especially with all the free
you should use, but the format that you use.information floating around on the internet.
The format is the medium which you conveyHowever, simply find the right audience that
your information through. This could beknows the true power of properly packaged
anything from an ebook, to a DVD, to hostinginformation and the impact that it can have
a  live  seminar.on their lives and their business. If you
find the right market and they'll be begging
Perhaps one of the most important aspects ofyou to sell them anything they can buy...



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