| There are three main steps to selling
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| | 3. Selecting the best price to sell
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| information, and with a little practice
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| | your information for
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| (and sometimes a little help) it's
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| | Packaging Information
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| something anyone can do.
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| | This isn't what color or type of
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| Step #1 - Research
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| | packaging you should use, but the format
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| The first step in selling information is
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| | that you use. The format is the medium
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| the research or gathering step. If you
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| | which you convey your information
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| know a lot about something or have a core
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| | through. This could be anything from an
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| expertise, a good part (but not all) of
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| | ebook, to a DVD, to hosting a live
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| your research may lie in determining that
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| | seminar.
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| the information you have is something
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| | Perhaps one of the most important aspects
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| other people want. In the upcoming
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| | of information marketing is how the
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| paragraphs, we'll discuss how you
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| | information is packaged, or put together
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| research, discover, acquire and/or
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| | into a format that is easy to follow, can
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| organize your ideas.
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| | be quickly accessed, and can achieve fast
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| What do you know that we don't? Or who do
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| | results. That is what makes the
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| you know that knows something that the
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| | information that you have to offer so
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| rest of us need or want to know? You
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| | much better then that of all the other
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| don't need to spend years becoming an
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| | information floating around out there.
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| expert in something. You do however need
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| | There is tons of raw information swarming
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| to borrow, license, acquire or rent the
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| | all around us. But most of us don't have
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| expertise from someone. If you don't have
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| | the time to sit down and decipher it into
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| an expertise that you can write or speak
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| | something that is easy to understand, and
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| about, the easiest way to go about
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| | easy to use. Not only do you need to
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| finding someone who does is to look for
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| | provide the information, but you must
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| an expert who is under marketed. Then ask
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| | provide the tools for the user of the
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| them if they would consider letting you
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| | information to integrate it into his or
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| repackage their information and take it
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| | her business and/or life.
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| to the marketplace. Negotiate a way to
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| | There are tons of different ways you can
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| split the profits that will be mutually
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| | package your information. Thirteen of the
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| beneficial; then they're happy, you're
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| | more popular packaging techniques are
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| happy and you'll both have more money in
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| | listed below.
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| the bank. Here's an example:
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| | 1. Publish a book or article
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| You go to a PTA meeting at your kid's
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| | 2. Host a seminar
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| school there's this guy there speaking on
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| | 3. Become a public speaker
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| how to influence your children to form
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| | 4. Host a teleseminar
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| good study habits. He really seems to
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| | 5. Publish a newsletter or ezine
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| know what he's talking about and is
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| | 6. Create a computer program or
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| selling an under-priced Saturday seminar
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| | educational game
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| on the subject. You could approach him
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| | 7. Produce a television program or
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| with an offer to either market for him on
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| | infomercial (informative commercial)
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| a commission based basis, or better yet,
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| | 8. Become a consultant
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| take his information and repackage it in
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| | 9. Teach or train
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| the form of a self help book, ebook,
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| | 10 Publish a magazine or newspaper
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| audio or video disc, or anything else for
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| | 11 Become a talk show host
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| that matter, then split the profits with
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| | 12. Create a product (how to course,
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| him.
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| | audio CDs, video etc.)
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| No matter whether you yourself are the
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| | 13. License your information
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| expert, or you are using someone else's
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| | Put yourself in the shoes of your target
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| expertise, proper research is essential.
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| | audience. What format of information
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| No matter how much you know, or how great
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| | would you want most? What would work best
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| your expertise, you need to be able to
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| | for your needs and lifestyle? Don't stop
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| back what you have to say up with facts,
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| | at just one format though. If you start
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| studies and real world examples. Take
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| | with an ebook, put it on CD. If you have
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| some time to make sure that what you're
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| | a home study course, teach it in a
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| saying is correct and can be verified.
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| | seminar or teleseminar. Start with one
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| Nothing ruins your credibility more than
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| | format, then branch out and expand.
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| when a customer catches you saying
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| | Different people like different formats.
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| something that is not true. If they catch
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| | Some people might like a home study
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| you just once, how can they know that
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| | course, then to go to a seminar and learn
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| everything else you say is correct?
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| | that way, then listen to audio CDs in
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| Check, and double-check the facts before
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| | their car as a refresher. Give some
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| you put anything to print.
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| | choice, but not too much or people will
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| There's been a saying that's been
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| | put off making a decision.
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| floating around for quite a while; it
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| | Organizing Your Materials
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| goes like this: "Copying from one or two
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| | The big thing about organization in
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| books is plagiarism, but copying from
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| | general is the fact that it keeps things
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| many is research." That doesn't mean to
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| | neat and tidy and puts them in a place
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| copy anything word for word, or to take
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| | where you can easily find and use them.
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| other's ideas and call them your own. But
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| | When you're organizing information the
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| it does mean that you can learn from the
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| | goal is much the same. A good information
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| experience of others, form your own
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| | product must be:
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| conclusions, then put them to print,
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| | - Organized
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| audio or video. Take any non-fiction book
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| | - Simplified
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| for example; most of the concepts and
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| | - Systematized
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| ideas in the book have surfaced
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| | - Personalized
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| somewhere, sometime in the past;
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| | - Interactive
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| everything is not by any means a
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| | - Ready to use, on demand, instantly
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| completely new idea or concept. The key
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| | Most people don't have the time to spend
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| is how you package them. How you put them
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| | studying and reorganizing the readily
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| together into something that is concise
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| | available data into something that fits
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| and easy to apply and understand.
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| | their unique circumstances. They want
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| I believe it was Jay Abraham who said
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| | something they can use now, which is easy
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| "All the notes had already been
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| | to understand and provides fast results.
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| discovered long before Mozart came
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| | And the best part is, they're willing to
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| along." It's not the notes that are
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| | pay for it.
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| important, but how they are packaged
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| | To illustrate this, let's say you own a
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| together (into a song) that matters.
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| | late model car that requires lots of love
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| Information is much the same, you can
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| | (think maintenance and repairs) to keep
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| take the same information, repackage it
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| | it running in tip top shape. You may have
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| into something that is easier to
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| | a decent knowledge of how cars work and
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| understand and implement and you have a
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| | enjoy working on yours, but you don't
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| whole new product. It's a simple concept
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| | know absolutely everything about
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| called repurposing or repackaging
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| | everything, and might need a little
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| information. An ebook could easily become
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| | guidance once on a while. When you need
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| an audio CD set, or a home study guide.
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| | help, you have a few options:
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| In conclusion, make sure you take the
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| | Â
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| time to produce quality work, and that
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| | Ask a friend or acquaintance for help who
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| means researching your information. Be
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| | might possibly know something you don't.
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| sure others back up what you have to say,
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| | Â
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| as a mistake can be drastically costly to
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| | Plop yourself down in front of your
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| you or your business. Don't forget that
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| | computer and plough through webpage after
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| once you publish your information,
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| | webpage in an attempt to find something
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| there's no taking it back -- it's out
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| | helpful (and correct) on the internet.
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| there forever.
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| | Â
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| Researching the Market
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| | Â Or, you buy a readily available book
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| Before you even start creating an
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| | for $29.95 at your local book bookstore
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| information product, or make a deal with
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| | that explains everything you'll ever need
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| an expert to use his or her expertise,
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| | to know.
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| you need to research the market. An easy
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| | Do you spend the $30 for the book, waste
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| way to do this is to look for other
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| | countless hours researching for credible
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| people that are selling similar
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| | information on the internet, or ask a
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| information. If there isn't anyone
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| | friend who might know? Since I value my
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| selling it, there's probably a good
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| | time, the choice for me is easy; I spend
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| reason - there's no market for it. That
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| | $30 for the book. Research shows that
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| doesn't mean there's no one who wants
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| | most other people feel the same way. Why?
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| your information, it just means no one
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| | The book gives you access to immediate,
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| wants to pay for it, or not enough people
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| | credible, specialized information that
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| want to pay for it to make it profitable.
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| | you can quickly act on.
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| It would be very rare that you come
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| | Price
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| across a category of information no one
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| | A well-thought-out marketing strategy
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| else has tapped, and in my opinion you're
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| | takes into consideration not only the
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| better off with something that is tried
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| | marketing factors, but also pricing
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| and true than something new. There's no
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| | strategies. While it's always important
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| reason to try and reinvent the wheel.
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| | to make a profit, if the market won't
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| Determine who your potential customers
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| | bear such a high price, it's better to
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| are and then determine their needs,
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| | lower your profit margin than not do any
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| wants, and expectations; figure out if
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| | business at all. You may actually be able
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| there is a demand for your product. Get
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| | to make more money with a lower price
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| their opinions about it. Find out how
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| | than you will with a higher one. Make
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| they would like it packaged (book, audio
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| | sure your marketing plan combines
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| CD) and how much they would be willing to
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| | marketing and pricing.
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| pay for it. Then take a look at who your
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| | Also be sure your price is fair and
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| competitors are and how well they are
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| | competitive with the marketplace. If your
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| doing. Find out what they're doing, how
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| | price isn't right, people will pass you
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| they work, then do it better. It's as
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| | by without even giving you a chance.
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| simple as that.
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| | Above all, always be sure you test
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| While market research may appear to be a
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| | different price points adequately to
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| tedious, time-consuming process, it is
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| | determine which will make you the most
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| often necessary if you want to be
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| | money, not get the most sales.
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| successful. It is an invaluable tool that
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| | Step #3 - Marketing
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| can save you time, effort and money.
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| | When you're selling anything, marketing
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| Step #2 - Packaging
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| | is the absolute most important skill to
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| Packaging isn't limited to fancy graphics
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| | have. If you wanted, you could market
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| and showy slogans on the package of your
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| | junk with right marketing campaign (not
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| product. Packaging is how your
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| | that you would want to).
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| information is organized, including the
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| | Marketing information can be both harder
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| form you sell it in, at what price, and
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| | and/or easier than marketing other types
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| how easy it is to use. The main goal of
| |
| | of more physical products. If you're
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| packaging is to make sure that your
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| | trying to convince people that they need
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| product is desirable to the consumer.
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| | the information you have to offer, it can
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| That means everything from choosing the
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| | be quite a chore to actually persuade
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| right format for selling your
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| | them to purchase it; especially with all
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| information, to making sure that it is
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| | the free information floating around on
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| organized in a fashion that is easy to
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| | the internet. However, simply find the
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| understand and simple to implement.
| |
| | right audience that knows the true power
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| These are the three steps which are
| |
| | of properly packaged information and the
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| essential to proper packaging:
| |
| | impact that it can have on their lives
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| 1. How you physically package it
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| | and their business. If you find the right
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| 2. The way you organize the
| |
| | market and they'll be begging you to sell
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| materials
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| | them anything they can buy...
|
