Your ultimate packaging resource
 

Welcome to our packaging Archive. Have fun browsing!

 

Article #70: The 3 Necessary Steps to Make Money Selling Information on the Internet

(Browse for more articles)

 
There are three main steps to selling 3. Selecting the best price to sell
information, and with a little practice your information for
(and sometimes a little help) it's Packaging Information
something anyone can do. This isn't what color or type of
Step #1 - Research packaging you should use, but the format
The first step in selling information is that you use. The format is the medium
the research or gathering step. If you which you convey your information
know a lot about something or have a core through. This could be anything from an
expertise, a good part (but not all) of ebook, to a DVD, to hosting a live
your research may lie in determining that seminar.
the information you have is something Perhaps one of the most important aspects
other people want. In the upcoming of information marketing is how the
paragraphs, we'll discuss how you information is packaged, or put together
research, discover, acquire and/or into a format that is easy to follow, can
organize your ideas. be quickly accessed, and can achieve fast
What do you know that we don't? Or who do results. That is what makes the
you know that knows something that the information that you have to offer so
rest of us need or want to know? You much better then that of all the other
don't need to spend years becoming an information floating around out there.
expert in something. You do however need There is tons of raw information swarming
to borrow, license, acquire or rent the all around us. But most of us don't have
expertise from someone. If you don't have the time to sit down and decipher it into
an expertise that you can write or speak something that is easy to understand, and
about, the easiest way to go about easy to use. Not only do you need to
finding someone who does is to look for provide the information, but you must
an expert who is under marketed. Then ask provide the tools for the user of the
them if they would consider letting you information to integrate it into his or
repackage their information and take it her business and/or life.
to the marketplace. Negotiate a way to There are tons of different ways you can
split the profits that will be mutually package your information. Thirteen of the
beneficial; then they're happy, you're more popular packaging techniques are
happy and you'll both have more money in listed below.
the bank. Here's an example: 1. Publish a book or article
You go to a PTA meeting at your kid's 2. Host a seminar
school there's this guy there speaking on 3. Become a public speaker
how to influence your children to form 4. Host a teleseminar
good study habits. He really seems to 5. Publish a newsletter or ezine
know what he's talking about and is 6. Create a computer program or
selling an under-priced Saturday seminar educational game
on the subject. You could approach him 7. Produce a television program or
with an offer to either market for him on infomercial (informative commercial)
a commission based basis, or better yet, 8. Become a consultant
take his information and repackage it in 9. Teach or train
the form of a self help book, ebook, 10 Publish a magazine or newspaper
audio or video disc, or anything else for 11 Become a talk show host
that matter, then split the profits with 12. Create a product (how to course,
him. audio CDs, video etc.)
No matter whether you yourself are the 13. License your information
expert, or you are using someone else's Put yourself in the shoes of your target
expertise, proper research is essential. audience. What format of information
No matter how much you know, or how great would you want most? What would work best
your expertise, you need to be able to for your needs and lifestyle? Don't stop
back what you have to say up with facts, at just one format though. If you start
studies and real world examples. Take with an ebook, put it on CD. If you have
some time to make sure that what you're a home study course, teach it in a
saying is correct and can be verified. seminar or teleseminar. Start with one
Nothing ruins your credibility more than format, then branch out and expand.
when a customer catches you saying Different people like different formats.
something that is not true. If they catch Some people might like a home study
you just once, how can they know that course, then to go to a seminar and learn
everything else you say is correct? that way, then listen to audio CDs in
Check, and double-check the facts before their car as a refresher. Give some
you put anything to print. choice, but not too much or people will
There's been a saying that's been put off making a decision.
floating around for quite a while; it Organizing Your Materials
goes like this: "Copying from one or two The big thing about organization in
books is plagiarism, but copying from general is the fact that it keeps things
many is research." That doesn't mean to neat and tidy and puts them in a place
copy anything word for word, or to take where you can easily find and use them.
other's ideas and call them your own. But When you're organizing information the
it does mean that you can learn from the goal is much the same. A good information
experience of others, form your own product must be:
conclusions, then put them to print, - Organized
audio or video. Take any non-fiction book - Simplified
for example; most of the concepts and - Systematized
ideas in the book have surfaced - Personalized
somewhere, sometime in the past; - Interactive
everything is not by any means a - Ready to use, on demand, instantly
completely new idea or concept. The key Most people don't have the time to spend
is how you package them. How you put them studying and reorganizing the readily
together into something that is concise available data into something that fits
and easy to apply and understand. their unique circumstances. They want
I believe it was Jay Abraham who said something they can use now, which is easy
"All the notes had already been to understand and provides fast results.
discovered long before Mozart came And the best part is, they're willing to
along." It's not the notes that are pay for it.
important, but how they are packaged To illustrate this, let's say you own a
together (into a song) that matters. late model car that requires lots of love
Information is much the same, you can (think maintenance and repairs) to keep
take the same information, repackage it it running in tip top shape. You may have
into something that is easier to a decent knowledge of how cars work and
understand and implement and you have a enjoy working on yours, but you don't
whole new product. It's a simple concept know absolutely everything about
called repurposing or repackaging everything, and might need a little
information. An ebook could easily become guidance once on a while. When you need
an audio CD set, or a home study guide. help, you have a few options:
In conclusion, make sure you take the Â
time to produce quality work, and that Ask a friend or acquaintance for help who
means researching your information. Be might possibly know something you don't.
sure others back up what you have to say, Â
as a mistake can be drastically costly to Plop yourself down in front of your
you or your business. Don't forget that computer and plough through webpage after
once you publish your information, webpage in an attempt to find something
there's no taking it back -- it's out helpful (and correct) on the internet.
there forever. Â
Researching the Market  Or, you buy a readily available book
Before you even start creating an for $29.95 at your local book bookstore
information product, or make a deal with that explains everything you'll ever need
an expert to use his or her expertise, to know.
you need to research the market. An easy Do you spend the $30 for the book, waste
way to do this is to look for other countless hours researching for credible
people that are selling similar information on the internet, or ask a
information. If there isn't anyone friend who might know? Since I value my
selling it, there's probably a good time, the choice for me is easy; I spend
reason - there's no market for it. That $30 for the book. Research shows that
doesn't mean there's no one who wants most other people feel the same way. Why?
your information, it just means no one The book gives you access to immediate,
wants to pay for it, or not enough people credible, specialized information that
want to pay for it to make it profitable. you can quickly act on.
It would be very rare that you come Price
across a category of information no one A well-thought-out marketing strategy
else has tapped, and in my opinion you're takes into consideration not only the
better off with something that is tried marketing factors, but also pricing
and true than something new. There's no strategies. While it's always important
reason to try and reinvent the wheel. to make a profit, if the market won't
Determine who your potential customers bear such a high price, it's better to
are and then determine their needs, lower your profit margin than not do any
wants, and expectations; figure out if business at all. You may actually be able
there is a demand for your product. Get to make more money with a lower price
their opinions about it. Find out how than you will with a higher one. Make
they would like it packaged (book, audio sure your marketing plan combines
CD) and how much they would be willing to marketing and pricing.
pay for it. Then take a look at who your Also be sure your price is fair and
competitors are and how well they are competitive with the marketplace. If your
doing. Find out what they're doing, how price isn't right, people will pass you
they work, then do it better. It's as by without even giving you a chance.
simple as that. Above all, always be sure you test
While market research may appear to be a different price points adequately to
tedious, time-consuming process, it is determine which will make you the most
often necessary if you want to be money, not get the most sales.
successful. It is an invaluable tool that Step #3 - Marketing
can save you time, effort and money. When you're selling anything, marketing
Step #2 - Packaging is the absolute most important skill to
Packaging isn't limited to fancy graphics have. If you wanted, you could market
and showy slogans on the package of your junk with right marketing campaign (not
product. Packaging is how your that you would want to).
information is organized, including the Marketing information can be both harder
form you sell it in, at what price, and and/or easier than marketing other types
how easy it is to use. The main goal of of more physical products. If you're
packaging is to make sure that your trying to convince people that they need
product is desirable to the consumer. the information you have to offer, it can
That means everything from choosing the be quite a chore to actually persuade
right format for selling your them to purchase it; especially with all
information, to making sure that it is the free information floating around on
organized in a fashion that is easy to the internet. However, simply find the
understand and simple to implement. right audience that knows the true power
These are the three steps which are of properly packaged information and the
essential to proper packaging: impact that it can have on their lives
1. How you physically package it and their business. If you find the right
2. The way you organize the market and they'll be begging you to sell
materials them anything they can buy...






1- A- B- 2- 3- 4- 5- 6- 7- 8- 9- 10- 11- 12- 13- 14- 15- 16- 17- 18- 19- 20- 21- 22- 23- 24- 25- 26- 27- 28- 29- 30- 31- 32- 33- 34- 35- 36- 37- 38- 39- 40- 41- 42- 43- 44- 45- 46- 47- 48- 49- 50- 51- 52- 53- 54- 55-