Your ultimate packaging resource


Two Easy Steps to Describing Your Band for Greater Web Traffic and More Fans, Part Two

It continues to boggle my mind how many bandslinks. What use is it to put your band name
don't take the time to come up with a decentwith a description that says "great music".
description of their music. It's extremelySo?! Who cares!?!There's an additional
important, and when you're marketing yourselfbenefit to having a good, long descriptions
online, it's essential.So grab some paper,on your homepage--search engines.Search
we're gonna create two simple bandengines love text content. And if the first
descriptions that will help you earn you webwords on your site are "Enter Site", you're
traffic and help you with all aspects of yourputting yourself at a disadvantage. Describe
music promotion. Whether you're looking toyour music in your first paragraph, and
promote your band to someone in an elevator,search engines will add those keywords to
on the phone or submitting to a directory,their search algorithms so that your site
these two descriptions will serve you well.2.will rank higher for "hardcore metal" than
Your  Band  in  500  Characters  Or  Lesssomeone elses "enter here."I designed the
Brobdingnagian Bards paragraph to include
I publish the Celtic MP3s Music Magazine,pertinent information about our musical
and I can't tell you how difficult it isstyle, to offer benefits for the band, and to
sometimes to find out Exactly what bands aredo  well  in  search  engines.
all about. I have to search through the site,
read the biography, etc. That's fine, but I"The Brobdingnagian Bards are The Original
don't have the time. I'm a musician first andCeltic Renaissance music group from Austin,
foremost. So it's always impresses me when ITexas offering free Celtic mp3 downloads.
can go to a band's homepage and find out whoThey perform a unique style of music
they are in 500 characters or less.If you cancombining Scottish and Irish folk songs with
describe your band in about five hundredmusic inspired by the Lord of the Rings,
characters you are a head above the rest.performed on non-traditional
That's really all you need to describe yourinstruments--autoharp, recorder, and
music, talk up your band, and offer a benefitmandolin. In just five years, they've
for exploring the site further. Post thatcompleted six studio albums and performed
info on your homepage and not only does itcoast-to-coast. Ask their fans, and they'll
make it easier for the media and fans totell you The Bards are just plain 'fun!'
learn more about, but there are other musicWhich makes sense since, after all, they just
promotion advantages.You see, many websites,love  the  music."
like mine, use scripts like the one offered
by Gossamer to easily compile links on theirThis description tells the casual visitor
website. Gossamer Links gives you 500exactly what kind of music we perform. They
characters to describe your music. You cansee a benefit (free mp3s, and 'fun' music)
copy and paste that info straight from yourand even mentions a few accomplishments.This
homepage.Do you promote your music onconcise description has helped make my band
webrings? Webring.org gives you room toone of the top 20 bands searching for 'celtic
describe your site in just 400 characters. Amusic.'The point is if you really want to
little trimming and you're ready togather any interest, you need to learn how to
submit.There are numerous opportunities fordescribe your band quickly. So create your
you to submit up to 500 characterdescription and email me. I'll be happy to
descriptions of your band. Yes, you couldreview it for ye.Bard Marc Gunn of the
just submit an Elevator Description, but anyBrobdingnagian Bards has helped 1000's of
good copywriters will tell you that more textmusicians make money with their musical
is better.You see, your job is to convincegroups through the Bards Crier Music
people visit your website. Then it's yourMarketing and Promotion Ezine and the Texas
website's job to sell them on your band. ButMusicians' Texas Music Biz Tips. Now you can
the first step is to get them there. Andget personal advice by visiting for FREE
short descriptions usually are not"how-to" music marketing assistance.No time
interesting enough to compel visitors to lookto visit the site? Subscribe to the
further. Just visit the Best Band Music Awarddistributed weekly for Free.



1 A B C 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 92 93 94 95 96 97 98 99 100 101 102