| If you've decided to publish your own book | | | | this amount of time is to have links to your |
| there's one thing you better do, and you have | | | | site on other people's sites. The spider can |
| to do it right now: get a website. I'm sure | | | | then follow these strands of the web back to |
| you want to promote your book on the web, but | | | | you.The most common means of getting these |
| what you may not realize is the time it takes | | | | links are to swap them with other websites. |
| to build traffic for your site. If the web | | | | This reciprocal linking isn't quite as good |
| will be your biggest promotional tool, you'll | | | | as a one way link, of the sort you can |
| have to get your site up and drawing hits | | | | acquire by writing articles (like this one), |
| before you publish, unless you want your | | | | and getting your website registered with |
| sales to languish through the months it may | | | | every decent directory you can find. Of |
| take to develop a significant number of | | | | course, it does happen that another site will |
| visitors.For the first time publisher-web | | | | give you a link because your content would be |
| developer, it may seem a relatively simple | | | | of interest to their readers.Even with a good |
| course of action. You build your website, | | | | number of links to your site, you may still |
| register it with search engines and | | | | rank low in the search results. The best |
| directories, then when someone does a search | | | | remedy for this is to write keyword rich |
| on Google or MSN your site pops up as one of | | | | pages about your subject that inform the |
| the options.Essentially, that is the way it | | | | reader. Quality will rise to the top, |
| works. What isn't factored in is the time it | | | | particularly if your search term is featured |
| will take the search engine's web bot, or | | | | throughout the page.Michael Quarles is the |
| "spider" as it is commonly called, to find | | | | author of "Building a PC for Beginners". |
| your site and crawl it. The key to reducing | | | | |