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The Packaged Product: How to Distinguish Your Business

This is not another story about my UPS a commercial for Wings of Thunder, but
man, but it is related. (See Signature more of a case study. It is evident that
Selling) I had the privilege of going they strive for differentiating their
Pheasant Hunting in Kimball, South lodge from the other lodges across South
Dakota. I traveled with my father-in-law Dakota as well as the rest of the
and brother-in-law, and a few others for country. The overall experience is
a total of eight. Now there are more than packaged as a spectacular Pheasant Hunt.
hundred lodges across America from which Ok now, here are a few important
to choose, and I happened upon this place questions that will require an answer by
called Wings of Thunder while surfing the the time you finish reading this. What
internet. The plane travel would be distinguishes YOUR business from
somewhat easy and the daily price seemed everybody else in the financial services
right. After speaking with the industry? How do you package your
proprietors on the phone, our date was business that has people talking about
set. We would hunt three days and spend you for weeks after they do business with
four nights - in February in South you? And what makes people want to do
Dakota. Cold!The accommodations were business with you over and over again? If
comfortable and fun. We had a pool table, you can respond to those TODAY - you're
big screen TV, card tables and a set. If you don't have an immediate
restaurant style cooler for our answer, then there is a lot of room for
beverages. The staff was courteous each improvement in your practice. The neat
and every day. They told us how things thing is that making those improvements
were and there were no changes. Each will pay immeasurable dividends in the
wonderful meal was served promptly long run. You just have to take the time
whether you were there or not. Hunting to develop, communicate, package and
each morning and afternoon was fun deliver your distinguishing
because the birds were plentiful. And characteristics.The best place to start
during the times we didn't want to shoot is by calling your top five clients (who
birds, we could skeet shoot on a bought more than two times from you, not
challenging course. The overall just earned you a big pay day) and asking
experience had us talking about the place why they do business with you. Take the
for weeks. In short, we had fun and we time to listen and write down the answers
will return. they give you. Compile the answers from
Upon reflecting on the trip, it wasn't all five and there you have a foundation
that they blew us away with customer of why people like doing business with
service, fed us good food or put us on you, and no one else. Now you can start
thousands of birds. What made the trip a telling that story to prospects.It is
memorable experience was that they chose painfully obvious that what you offer in
to do CERTAIN things extremely well, and this wonderful financial service industry
others they didn't do at all! We were on is a commodity - we can all buy insurance
our own getting to the place - no help and invest our money with any licensed
there. If you wanted to skip a tasty individual. What you MUST do is
meal, you waited until the next feeding differentiate yourself. Wings of Thunder
time to eat. The staff was courteous, but did. So much so that I wrote about it and
they run a hunting lodge and expected the will make it a priority to go back.About
rules to be followed. Therefore, they Jay StubbsJay Stubbs is an experienced
were not very flexible, and not your best Financial Services Sales Director and
friends. After all, you're supposed to Qualifying Member of the Milion Dollar
bring your friends with you. And the Round Table.Jay offers FREE Consulting
pricing was a bit high if you went over and Speaking for Financial Service
your daily limit of three birds. But we ProfessionalsFor more information, sales
didn't travel 1,000 miles to shoot three ideas, advice and free consumer articles,
birds, and they knew that.Now this is not visit Jay's website.




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