| This is not another story about my UPS man, | | | | Thunder, but more of a case study. It is |
| but it is related. (See Signature Selling) I | | | | evident that they strive for differentiating |
| had the privilege of going Pheasant Hunting | | | | their lodge from the other lodges across |
| in Kimball, South Dakota. I traveled with my | | | | South Dakota as well as the rest of the |
| father-in-law and brother-in-law, and a few | | | | country. The overall experience is packaged |
| others for a total of eight. Now there are | | | | as a spectacular Pheasant Hunt. |
| more than hundred lodges across America from | | | | |
| which to choose, and I happened upon this | | | | Ok now, here are a few important questions |
| place called Wings of Thunder while surfing | | | | that will require an answer by the time you |
| the internet. The plane travel would be | | | | finish reading this. What distinguishes YOUR |
| somewhat easy and the daily price seemed | | | | business from everybody else in the financial |
| right. After speaking with the proprietors on | | | | services industry? How do you package your |
| the phone, our date was set. We would hunt | | | | business that has people talking about you |
| three days and spend four nights - in | | | | for weeks after they do business with you? |
| February in South Dakota. Cold!The | | | | And what makes people want to do business |
| accommodations were comfortable and fun. We | | | | with you over and over again? If you can |
| had a pool table, big screen TV, card tables | | | | respond to those TODAY - you're set. If you |
| and a restaurant style cooler for our | | | | don't have an immediate answer, then there is |
| beverages. The staff was courteous each and | | | | a lot of room for improvement in your |
| every day. They told us how things were and | | | | practice. The neat thing is that making those |
| there were no changes. Each wonderful meal | | | | improvements will pay immeasurable dividends |
| was served promptly whether you were there or | | | | in the long run. You just have to take the |
| not. Hunting each morning and afternoon was | | | | time to develop, communicate, package and |
| fun because the birds were plentiful. And | | | | deliver your distinguishing |
| during the times we didn't want to shoot | | | | characteristics.The best place to start is by |
| birds, we could skeet shoot on a challenging | | | | calling your top five clients (who bought |
| course. The overall experience had us talking | | | | more than two times from you, not just earned |
| about the place for weeks. In short, we had | | | | you a big pay day) and asking why they do |
| fun and we will return. | | | | business with you. Take the time to listen |
| | | | and write down the answers they give you. |
| Upon reflecting on the trip, it wasn't that | | | | Compile the answers from all five and there |
| they blew us away with customer service, fed | | | | you have a foundation of why people like |
| us good food or put us on thousands of birds. | | | | doing business with you, and no one else. Now |
| What made the trip a memorable experience was | | | | you can start telling that story to |
| that they chose to do CERTAIN things | | | | prospects.It is painfully obvious that what |
| extremely well, and others they didn't do at | | | | you offer in this wonderful financial service |
| all! We were on our own getting to the place | | | | industry is a commodity - we can all buy |
| - no help there. If you wanted to skip a | | | | insurance and invest our money with any |
| tasty meal, you waited until the next feeding | | | | licensed individual. What you MUST do is |
| time to eat. The staff was courteous, but | | | | differentiate yourself. Wings of Thunder did. |
| they run a hunting lodge and expected the | | | | So much so that I wrote about it and will |
| rules to be followed. Therefore, they were | | | | make it a priority to go back.About Jay |
| not very flexible, and not your best friends. | | | | StubbsJay Stubbs is an experienced Financial |
| After all, you're supposed to bring your | | | | Services Sales Director and Qualifying Member |
| friends with you. And the pricing was a bit | | | | of the Milion Dollar Round Table.Jay offers |
| high if you went over your daily limit of | | | | FREE Consulting and Speaking for Financial |
| three birds. But we didn't travel 1,000 miles | | | | Service ProfessionalsFor more information, |
| to shoot three birds, and they knew that.Now | | | | sales ideas, advice and free consumer |
| this is not a commercial for Wings of | | | | articles, visit Jay's website. |