| In the wake of personal navigation devices' | | | | devices." |
| success, cellular carriers have started to offer | | | | However, as GPS begins to penetrate lower-end |
| on-board and off-board navigation solutions, as | | | | phones, the cost, power consumption, and |
| well as a range of LBS (Location Based Services) | | | | footprint of GPS chipsets will have to be further |
| such as friend finder and local search on GPS | | | | reduced. This will be made possible by single |
| handsets. | | | | chipset technology and the emergence in 2009 of |
| Community and social-networking-related | | | | combination chips integrating GPS, Bluetooth, and |
| functionality, such as the sharing of POIs (Points | | | | Wi-Fi all on one die. |
| of Interest) and geo-tagged pictures, is also | | | | Major silicon vendors such as Broadcom, NXP, and |
| becoming popular and is expected to boost | | | | Atheros are well positioned to develop such |
| GPS-enabled handset uptake as carriers, handsets | | | | solutions following the acquisition of GPS chipset |
| manufacturers, and service providers look to | | | | vendors Global Locate, GloNav, and u-Nav, |
| capitalize on the LBS trend. | | | | respectively. |
| "While most CDMA handsets are already | | | | At the same time, the thorny issue of indoor GPS |
| GPS-enabled and GPS is set to become a | | | | coverage has to be addressed, since |
| standard feature in GSM smartphones, GSM | | | | handset-based LBS services are frequently used |
| feature phones are next on the agenda to be | | | | in challenging environments with reduced GPS |
| equipped with GPS technology," says ABI | | | | signal strength. Network-assisted A-GPS and |
| Research principal analyst Dominique Bonte. | | | | high-sensitivity GPS-receivers are becoming key |
| "GPS chipset vendors increasingly target handsets, | | | | requirements to reduce the time necessary to |
| looking for new markets and spurred on by the | | | | acquire fixes and to improve location accuracy. |
| recent dramatic growth of personal navigation | | | | |