| We are all aware of how critical marketing is to | | | | unless the plan is the right one, there can be no |
| our businesses and to the economy as a whole. | | | | hope of gaining any leverage. Next, a good |
| But how many of us manage tostay up to date | | | | marketing information system helps business |
| with the latest developments in the field? While it | | | | owners organize and coordinate their marketing |
| is true that not much has changed in the | | | | activities. This too is a critical activity and unless |
| marketing profession and that it continues to | | | | the organization and coordination activities are |
| remain the second oldest profession in the world - | | | | conducted in a professional manner then the |
| a title which cannot be taken away from it! But of | | | | marketing initiatives will go haywire. And finally, |
| late, another revolution has been taking over the | | | | one of the hallmarks of a good marketing |
| marketing field. And this revolution goes by the | | | | information system is its ability to enable the |
| name of a marketing information system. | | | | business owners to decide on the strategy and to |
| Over the years, a marketing information system | | | | control the dissemination of the strategic direction. |
| has been known by several identities. A marketing | | | | Especially in the Internet age, marketing |
| information system has beencalled an enterprise | | | | information systems have become especially |
| resource planning system, it has been known as a | | | | crucial to better performance of companies. How |
| manufacturing positioning system and in some | | | | the management of any given company handles |
| circles ithas also been referred to as the profit | | | | its marketing information is no longer dependent |
| increasing system. Whatever the name it is | | | | on the capabilities of the personnel at hand, but |
| known by, a marketing information systemdoes | | | | more on the capabilities of the chosen marketing |
| the same thing. It streamlines the marketing | | | | information system that the company has |
| process, provides information that enhances the | | | | bought, tested and deployed. Once the system is |
| results and even promotesthe brand value of the | | | | in place, it does not mean that all decisions are |
| company. | | | | automatic. The marketing information systems |
| A basic marketing information system helps the | | | | available nowadays are capable of intuitively |
| owners of the company (assuming they are the | | | | understanding the business requirements and being |
| people who buy and deploy it!) do several things. | | | | able to adapt to the changing market and trade |
| First and foremost, an effective marketing | | | | scenarios. provides readers with the latest |
| information system helps them plan their | | | | reviews,articles,commentaries and write-ups on all |
| marketing activities. | | | | marketing information system, marketing field, |
| This is the most critical stage of marketing and | | | | managementrelated subjects. |