| Modern manufacturers of consumer products are | | | | uniqueness and convenience. Flexible packaging, |
| constantly being challenged to develop new means | | | | with its many varieties, can offer manufacturers |
| and methods to obtain the awareness of | | | | a means of saving money on their packaging |
| shoppers. And the changing face of the retail | | | | while still appealing to retailers' needs. It can also |
| industry isn't making this daunting task any easier. | | | | be customized for unique requirements including |
| The increased emergence of big-box retailers that | | | | the needs of the typical warehouse club member. |
| are focused on moving products quickly and | | | | The most appealing feature of flexible packaging |
| efficiently make marketers' tasks even harder. | | | | is that is can be re-closed and reopened via zip |
| But manufacturers must remember that these | | | | seals and zip locks - something most warehouse |
| big-box retailers offer a huge payoff, should you | | | | shoppers demand. When purchasing a food item in |
| approach them correctly. In recent years, club | | | | bulk (e.g., a "party size") the shopper will want the |
| stores like Sam's Club and Costco have become | | | | product to last for a while after they've opened |
| retail behemoths. According to a recent USA | | | | the package. And the best way to protect |
| Today article, the warehouse/club store market | | | | something from spoilage is to seal it from outside |
| took in over $110 billion in sales last year. | | | | exposure. In most cases the zip seal closure is |
| With the growing market share of these stores, | | | | more than sufficient. |
| manufacturers are striving to find ways to make | | | | Flexible packaging such as printed stand up |
| their products more appealing to shoppers who | | | | pouches also offer unique merchandising |
| prefer to buy in bulk or in large quantities. And | | | | opportunities. Since these pouches can be made |
| because packaging is one of the most frequently | | | | to either stand on a shelf or hang on a peg, they |
| used methods to gain consumer recognition, | | | | can be displayed in a variety of different ways. In |
| flexible packaging offers some unique | | | | addition, because multi-packs are often a staple |
| opportunities for makers of consumer goods | | | | club store item, specialized flexible packaging |
| wishing to tap into the warehouse/club store | | | | designs that combine multiple packages have a |
| market sector. | | | | particularly high margin of retail success. |
| The primary selling feature of the warehouse | | | | For manufacturers, the increasingly competitive |
| store is convenience. Shoppers like to buy in bulk | | | | retail market may be particularly challenging, but it |
| so they don't have to shop again for a while. In | | | | also presents many great opportunities. Just |
| addition, club stores like doing things differently | | | | remember to think big - big store, big ideas, and |
| because they know their shoppers value | | | | big profits! |