| Today's consumer is a moving target.
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| | one big trip and stock up but make
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| Choosing the right consumer and the right
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| | several trips a week and get just what is
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| demographic to target is an important
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| | needed at the moment at the most easily
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| decision. Monitoring what is hot and
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| | accessible retail outlet.
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| what's not can dramatically influence a
| |
| | EX: The grab and go cups of snack foods
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| package design's success or failure.
| |
| | convenience stores are now offering. This
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| Package design is an integral way to
| |
| | category did not exist a couple of years
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| connect with your customer. But do you
| |
| | ago.6) Keep pace with "hot button"
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| clearly understand the needs and wants of
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| | packaging issues. This includes
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| these elusive markets?Understand the
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| | legislation too. People do really care
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| customer is critical.
| |
| | about the environment and the amount of
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| The problem today is that one package
| |
| | excess packaging. There is a move afoot
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| may not satisfy the needs and
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| | to expand the number of vegetable-based
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| requirements of all buyers.There are many
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| | plastic materials used in food packaging.
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| niche markets out there and each one
| |
| | If packaging consumers give these
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| requires specialized packaging. So if you
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| | products their endorsement, look for
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| are targeting one of those, do your
| |
| | other new products to surface.
|
| research first. What works for one target
| |
| | Legislation can change packaging mandates
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| market may not work for another.
| |
| | overnight. There have been "bottle
|
| So....1) Find out what package
| |
| | bills," surcharges and bans that prohibit
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| attributes appeal to the customer you are
| |
| | the use of certain packages. EX: Several
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| targeting. If it is a harried homemaker
| |
| | fast food companies are test marketing
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| shopping for your product then
| |
| | corn-based plastic packaging materials.
|
| convenience of use had better be at the
| |
| | Ex: Ban on juice boxes in Maine and
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| top of the list. Those over 50 are
| |
| | aerosol cans in Chicago.7) Security
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| seeking convenience too but issues like
| |
| | in packaging is becoming increasingly
|
| the size of print on the package and ease
| |
| | important. This will continue to come
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| of use top their priority list. Make sure
| |
| | into focus as more people become
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| your package employs the characteristics
| |
| | concerned about product integrity. One
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| that appeal to your target market.2)
| |
| | major security scare could force everyone
|
| Understand how the package will be used.
| |
| | to change their packaging methods
|
| Families no longer sit and eat a meal
| |
| | immediately. Look for new tamper evident
|
| with everyone at the same time. There are
| |
| | and security devices that can be
|
| special diet requirements or dieting in
| |
| | incorporated into your packaging. Cost
|
| general in most households. It's not
| |
| | efficiencies are now making many of these
|
| uncommon to serve different meals to
| |
| | devices more affordable and will soon
|
| different individuals. Package sizes will
| |
| | become mainstream.8) Competition of
|
| vary accordingly. EX: People who travel
| |
| | various packaging materials is
|
| a lot buy sample or trial size packages
| |
| | increasing. From the imports that are
|
| because they are small and easy to deal
| |
| | readily available to the merger and
|
| with3) Know your customers current
| |
| | acquisition mania that is taking place,
|
| buying trends. Several years ago, we went
| |
| | keep current on your chain of supply
|
| through the supersized phase. There are
| |
| | globalization. Certain products such as
|
| still a lot of supersized packages;
| |
| | plastic bags that used to be the mainstay
|
| however, buying trends are changing to
| |
| | of American manufacturing have now gone
|
| smaller sizes in general. To package
| |
| | offshore. Ethic diversity both her and
|
| smaller does not mean less profit, in
| |
| | abroad is demanding that all packaging be
|
| many cases it means more. Consumers are
| |
| | multi-lingual and people really don't
|
| willing to pay a premium for convenience,
| |
| | care where the product packaging is
|
| ease of use and a smaller quantity.
| |
| | manufactured.9) External influence
|
| Remember the three premium baking
| |
| | of power players. The big box retailers
|
| potatoes in a package cost almost the
| |
| | are driving packaging procedures and
|
| price of a 5 lb bag. If you live with
| |
| | policies at retail. Mandates from these
|
| just one other person, do you really need
| |
| | companies such as RFID tracking are in
|
| 5 lbs of potatoes?4) Keep abreast of
| |
| | their infancy. This type of requirement
|
| new packaging technologies. Creative, new
| |
| | could become mandatory overnight. If you
|
| products have the advantage in the
| |
| | want to do business with companies such
|
| marketing world even if their technology
| |
| | as Home Depot and Wal-Mart, you will need
|
| is not new. Several years ago, Metedent
| |
| | to include the design and selection of
|
| took the world by storm with the duel
| |
| | your packaging materials as per their
|
| aperture dispensing mechanism. Recently
| |
| | demands and others will follow
|
| hosts of new cleaning products have
| |
| | suit.Remember, the customer depends upon
|
| revived interest in this type of
| |
| | you, the designer, as a resource. They
|
| dispensing. Look for innovate ways to
| |
| | expect you to keep up with packaging
|
| combine two products into one package.5)
| |
| | trends and technologies and provide the
|
| Watch where people shop. There is a
| |
| | latest and greatest innovations the
|
| shift from traditional retailers to new
| |
| | industry has to offer. If you cannot
|
| and innovative store formats. The
| |
| | connect with the consumer through package
|
| convenience store, once considered a
| |
| | design, do not expect your products to
|
| low-end marketer, has now transitioned
| |
| | fly off the shelf.Got packaging problems?
|
| into store that provides premium products
| |
| | I can help. Packaging problems are solved
|
| at a premium price. This evolved from the
| |
| | like magic when you work with the Diva. I
|
| hurry up and go mindset demonstrated in
| |
| | teach you how to package products
|
| today's shopping habits. Recent studies
| |
| | consumers will buy. Get advice from the
|
| are showing that consumers no longer make
| |
| | top expert in consumer packaging.
|
