| Whether it's for Fido or for Morris, the
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| | this audience. A good example is Harley
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| market for pet products in
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| | Davidson. They see money in the 50+
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| "nontraditional" outlets (specific to
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| | generation and have developed the
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| retail outlets outside the traditional
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| | companion dog products too.Think about
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| pet store venue) should reach nearly $4.2
| |
| | this unique marketing and packaging
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| billion by 2010, according to Market
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| | application too. Prepared meals for dogs,
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| Trends. This area is expected to grow as
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| | sounds good enough for humans to eat.
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| pet products move into the luxury and
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| | "BENEFUL(R) ELEVATES PET FOOD TO NEW
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| "lifestyle" category such as diamond
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| | HEIGHTS WITH
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| studded collars or designer duds for your
| |
| | INTRODUCTION OF FIRST-EVER PREPARED
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| pet. Companies like as Eddie Bauer and
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| | MEALS (TM) FOR DOGS
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| Louis Vitton are making luxury pet
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| | The difference is visible, as Beneful
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| accessories and "must have" pet products.
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| | Prepared Meals showcase the eight,
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| After all, your pet is the most important
| |
| | mouth-watering varieties and real food
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| part of the family. (Just kidding!) But
| |
| | ingredients in clear, ready-to-serve,
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| seriously, there is more money spent on
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| | re-sealable plastic containers - a new
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| things for pets than on babies - a lot
| |
| | packaging innovation in pet food. The new
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| more.Remember last week when I asked
| |
| | product is being launched regionally in
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| "What's In You Bottle?" Well, it turns
| |
| | 2006 in 50 percent of the U.S."I just had
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| out that dogs have special bottled water
| |
| | to use this example, Bow Wow Breakfast
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| too. "PetRefresh(R) is the only water
| |
| | Cereal for Dogs. It is a new line of dog
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| available today that is specifically
| |
| | food intended for morning consumption.
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| designed for the daily hydration needs of
| |
| | The company that makes it claims it's
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| pets. Not a treat, but a core nutrient
| |
| | specifically formulated to meet a dog's
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| for better health." Also a new water
| |
| | needs in the morning. The thing is pets
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| product for dogs, OOH's "Pup Cups", is
| |
| | don't buy this stuff; people do. So keep
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| water in a cup for dogs on the go. They
| |
| | that in mind as you develop your product
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| got great brand recognition by donating
| |
| | packaging. First, you have to appeal to
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| water to the Humane Society for Hurricane
| |
| | the "human" side of the dog owner.At the
|
| Katrina canine victims. I just love this
| |
| | Marketing to Women conference at which I
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| one: K9 Water Co., a Valencia,
| |
| | recently spoke, I used an example of
|
| Calif.-based company, is selling a line
| |
| | packaging dog food that appeals to women.
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| of vitamin-enriched bottled waters for
| |
| | Pedigree Dog Food just implemented a
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| dogs over the Internet.
| |
| | reclosable zipper, something SHE will
|
| A four-pack comes in four flavors --
| |
| | buy. So think "people" when packaging
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| Toilet Water (chicken), Gutter Water
| |
| | your products for the dogs. You have to
|
| (beef), Puddle Water (liver) and Hose
| |
| | first persuade the owner to pick your
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| Water (lamb).The humanization of pets is
| |
| | product up off the shelf. Make sure that
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| more than just as part of the family;
| |
| | in addition to your packaging "going to
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| they are living longer and healthier
| |
| | the dogs" it's attracting the people
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| lives. There are all kinds of innovations
| |
| | too.Some predictions on "hot" packaging
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| in pet "goodies." The list of packaged
| |
| | trends in the coming months:
|
| things for your dog is endless. In fact,
| |
| | Baby Boomer Products
|
| there is even a new word coined,
| |
| | Environmental Sustainability And
|
| pupperware, to describe this niche.
| |
| | Packaging
|
| Pupperware n. Dog accessories and toys,
| |
| | Labeling And Ingredients Statements On
|
| particularly ones demonstrated and sold
| |
| | Packaging (ongoing)
|
| at in-home parties. [Blend of pup and
| |
| | RFID And PackagingJoAnn Hines the
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| Tupperware.]But just innovation and being
| |
| | Packaging Diva has been on TV, traveled
|
| trendy doesn't tell the whole story.
| |
| | to China, worked with the SBA and spoken
|
| People are concerned about a dog's health
| |
| | at the White House (twice). Why do they
|
| too. Vitamins and minerals for Fido
| |
| | seek her out? Because she knows how to
|
| present a huge new segment. The big thing
| |
| | package products so that people will buy
|
| in "packaging" is ease of dispensing and
| |
| | them. When Faith Popcorn made her
|
| use for DIY pet medications. There are a
| |
| | business trend predictions for 2006, she
|
| lot of new DIY products offered for when
| |
| | called JoAnn to find out what was going
|
| you can do it yourself instead of carting
| |
| | on in the world of packaging. Businesses
|
| your dog to the vet. Just remember make
| |
| | large and small call upon her to solve
|
| the instructions simple and easy to read
| |
| | their packaging problems.She loves to
|
| if you want people to buy your
| |
| | share her proficiency in packaging. JoAnn
|
| product.Recently "Greenies" (a top
| |
| | speaks on the subject around the globe
|
| selling dog treat) got in trouble with
| |
| | and made the packaging world more
|
| consumers because purchasers claimed the
| |
| | understandable when she created several
|
| product packaging was not informative
| |
| | web portals, packagingcoach.com,
|
| enough about the potential choking
| |
| | womeninpackaging.org and
|
| problem. I don't know the outcome but its
| |
| | packagingdiva.com, to answer packaging
|
| important to note that the consumers
| |
| | questions and resolve packaging
|
| blamed the package labeling as part of
| |
| | problems.Her expertise is important
|
| the problem.Affluent boomers and other
| |
| | because packaging is the third largest
|
| empty nesters are looking at Fido as an
| |
| | industry. In fact, 10% of every dollar
|
| integral part of the family. They have
| |
| | spent at retail goes directly to
|
| money to spend and plenty of it so look
| |
| | packaging materials.
|
| for an influx of products geared towards
| |
| |
|
