Integrating RFID Into Your Packaging

Market forces such as the RFID mandates fromThey are readable through most materials
Target, Wal-Mart, the Food and Drug(except liquid and metal) and many smart tag
Administration (FDA), and the U.S. Department ofsystems include anti-collision software, to enable
Defense (DOD) have many manufacturers andmultiple tags to be read simultaneously.A basic
suppliers focused on RFID simply as a compliancesmart tag offers a 96-bit EPC, which provides
tool, overlooking the significant additional benefitsmore than enough data storage capacity to
of automatic identification technology.In fact, bytrack-and-trace items from point of manufacture
design, RFID enables superior supply chainto point of sale. Gen 2 tags offer a 256-bit EPC
efficiency and inventory management, resulting incode, appropriate for specialized applications that
increased productivity and accountability,require extensive data storage, such as the
decreased shrinkage, and a more robust bottomprescription drug pedigree.Smart tags can be
line.A packaging supplier who is knowledgeableapplied either externally to product packaging or
about evolving RFID technology and applications isimbedded within the package or case. They are
a valuable resource to help you maximize ROIunobtrusive and do not interfere with graphic
with your RFID integration.RFID systems aredesign elements, making them an easy addition to
completely customizable with infinite combinationsmost consumer goods packaging.Smart tags can
of hardware and software. Each system isalso be implanted in key chain fobs or rigid plastic
comprised of a transponder, a reader andcards. Automobile keyless entry and Mobil Speed
software. (Click here to read RFID: A Smart TagPass are two well-known examples.A chipless tag
Primer for a complete explanation of RFIDis an RFID tag that transmits data via either a
technology.) In this article we compare severalconductive polymer or a reflective material
forms of the RFID transponder and discussinstead of an IC microchip. Conductive polymer
possible applications of each.RFID transponderstags operate the same way as RFID smart tags
are available in a variety of mediums,do, differing only in component material.Reflective
including:Smart tagstags return a radio wave image to a computer
Chipless tagsthat compares it with the identifying image on file
Smart labelsfor that item. A positive match means the item is
Conductive inkcorrectly identified. Tags with RF reflecting fibers
Traceless taggantsA smart tag is a microchipcan be woven into paper or fabric for specialized
RFID transponder, which includes an integratedapplications.Although chipless tags typically cost
circuit (IC) and an antenna, encased in aless than silicon-based tags, their use in supply
protective coating. Smart tags most commonlychain management is limited by their inability to
contain a silicon-based IC and a copper coilread multiple tags at one time.A smart label is
antenna, although demand for less expensive tagssimply a label with an RFID tag integrated into it.
has spurred the development of organicAn RFID microchip is sandwiched between a
alternatives and chipless tags.Smart tags can bepaper substrate and an adhesive, resulting in an
applied to pallets, cases or item-level units at anyRFID transponder that can be printed and applied
point in the supply chain, or integrated into thelike a traditional label.
product packaging at the point of production.