| Got knowledge? Got an enthusiastic target | | | | - 2. Posters Posters are as popular today as |
| market? Then there's no reason to stick to | | | | they were when you were you were in college |
| books, ebooks, audios and videos to convey | | | | and for the same reasons - they can decorate |
| your expertise. Many more creative options | | | | a wall and convey a message better than |
| abound, and give you the chance to entice an | | | | anything smaller. They can also serve as |
| unsure buyer to make an initial purchase as | | | | larger-than-life-sized reminder cards. Nearly |
| well as have something appealing for followup | | | | anything amusing or educational can be made |
| sales. Creative packaging also gives you a | | | | into a saleable poster. Special poster |
| significantly better shot at magazine and web | | | | printers can create full-color posters for |
| publicity. Years ago, for example, I | | | | you in bulk for resale, while Cafepress and |
| reformatted the contents of an audiotape as a | | | | Zazzle are suitable for creating posters in |
| 10-installment seminar on colorful postcards. | | | | ultra-small quantities or on demand. |
| Entrepreneur Magazine thought it was cute, | | | | Cafepress - Zazzle - 3. Puzzles Just about |
| and ran a little story about my inventive new | | | | any kind of puzzle you can buy ready-made, |
| product, "The Procrastinator's Penpal," with | | | | you can also commission as a puzzle |
| a photo and my contact information. For each | | | | containing content that you specify. That |
| creative packaging option, I've provided | | | | includes jigsaw puzzles, crossword puzzles, |
| links for resources or examples. 1. Reminder | | | | word-search puzzles, Rubik's cubes, mazes, |
| Cards Imagine colorful, well-designed "cheat | | | | word jumbles, cryptograms, etc. Sell thematic |
| sheets" that lots of people would find it | | | | puzzles with insider clues or content one by |
| useful to refer to often, and you have a | | | | one or in a collection. Crossword Compiler |
| product. Years ago I repurposed a sidebar | | | | Software - Custom Jigsaw Puzzles - 4. |
| from my book Persuading on Paper into a | | | | Stickers Stickers in your product line can be |
| proofreading checklist. I printed it out on | | | | humorous or practical. The category includes |
| one sheet of good quality paper, both sides, | | | | bumper stickers, stickers intended as labels, |
| laminated it and included it as a component | | | | warning stickers, name tags, promotional |
| of an information product kit. Bankers Online | | | | messages, indicators of credentials or |
| sells a colorful, postcard-sized reminder | | | | affiliations, reward stickers for kids, |
| card on the telltale signs of bogus IDs in | | | | business reminders and more. Custom Made |
| packs of 50 for easy reference by tellers and | | | | Stickers - Personalized Bumper Stickers - |
| other bank employees. The more highly | | | | These ideas just scratch the surface of the |
| designed such items, the less temptation | | | | possibilities! There are at least 97 more |
| buyers will have to snitch your idea and | | | | options for creative product and service |
| duplicate it on their own. You're best off | | | | formats in which you can package and sell |
| going with a printing company that | | | | what you know. |
| specializes in postcard production for this | | | | |
| printing this type of card cost-effectively | | | | Marcia Yudkin is the author of 6 Steps to |
| in large quantities. Laminated Reference | | | | Free Publicity and 11 other books. |
| Guides - P.L.E.A.S.E. System Reminder Cards | | | | |