| Got knowledge? Got an enthusiastic target | | | | Cards - 2. Posters Posters are as popular today |
| market? Then there's no reason to stick to | | | | as they were when you were you were in college |
| books, ebooks, audios and videos to convey your | | | | and for the same reasons - they can decorate a |
| expertise. Many more creative options abound, | | | | wall and convey a message better than anything |
| and give you the chance to entice an unsure | | | | smaller. They can also serve as |
| buyer to make an initial purchase as well as have | | | | larger-than-life-sized reminder cards. Nearly |
| something appealing for followup sales. Creative | | | | anything amusing or educational can be made into |
| packaging also gives you a significantly better shot | | | | a saleable poster. Special poster printers can |
| at magazine and web publicity. Years ago, for | | | | create full-color posters for you in bulk for resale, |
| example, I reformatted the contents of an | | | | while Cafepress and Zazzle are suitable for |
| audiotape as a 10-installment seminar on colorful | | | | creating posters in ultra-small quantities or on |
| postcards. Entrepreneur Magazine thought it was | | | | demand. Cafepress - Zazzle - 3. Puzzles Just |
| cute, and ran a little story about my inventive | | | | about any kind of puzzle you can buy |
| new product, "The Procrastinator's Penpal," with a | | | | ready-made, you can also commission as a puzzle |
| photo and my contact information. For each | | | | containing content that you specify. That includes |
| creative packaging option, I've provided links for | | | | jigsaw puzzles, crossword puzzles, word-search |
| resources or examples. 1. Reminder Cards | | | | puzzles, Rubik's cubes, mazes, word jumbles, |
| Imagine colorful, well-designed "cheat sheets" that | | | | cryptograms, etc. Sell thematic puzzles with |
| lots of people would find it useful to refer to | | | | insider clues or content one by one or in a |
| often, and you have a product. Years ago I | | | | collection. Crossword Compiler Software - Custom |
| repurposed a sidebar from my book Persuading | | | | Jigsaw Puzzles - 4. Stickers Stickers in your |
| on Paper into a proofreading checklist. I printed it | | | | product line can be humorous or practical. The |
| out on one sheet of good quality paper, both | | | | category includes bumper stickers, stickers |
| sides, laminated it and included it as a component | | | | intended as labels, warning stickers, name tags, |
| of an information product kit. Bankers Online sells | | | | promotional messages, indicators of credentials or |
| a colorful, postcard-sized reminder card on the | | | | affiliations, reward stickers for kids, business |
| telltale signs of bogus IDs in packs of 50 for easy | | | | reminders and more. Custom Made Stickers - |
| reference by tellers and other bank employees. | | | | Personalized Bumper Stickers - These ideas just |
| The more highly designed such items, the less | | | | scratch the surface of the possibilities! There are |
| temptation buyers will have to snitch your idea | | | | at least 97 more options for creative product and |
| and duplicate it on their own. You're best off going | | | | service formats in which you can package and sell |
| with a printing company that specializes in | | | | what you know. |
| postcard production for this printing this type of | | | | Marcia Yudkin is the author of 6 Steps to Free |
| card cost-effectively in large quantities. Laminated | | | | Publicity and 11 other books. |
| Reference Guides - P.L.E.A.S.E. System Reminder | | | | |