| Have you ever thought about what you would do | | | | preparing raw dog food and optimal nutrition for |
| after your book is published? What will your next | | | | your dog. The possibilities are endless. What about |
| step be? Will you be happy with the one book | | | | one on one coaching or an interactive CD Rom? |
| and the profits that it generates or will you want | | | | Why Build an Information Marketing Empire? |
| to take it to the next level? | | | | |
| If you are an adventurous sort, the kid that is | | | | 1. People learn differently. Some learn by watching |
| not ready to settle and always wants to take it | | | | and others learn by hearing or actually going |
| one more step up then consider building an | | | | through the motions. When you provide your |
| information marketing empire - an empire with | | | | information in a variety of mediums, you are |
| your book as the foundation. | | | | respecting these learning styles and you are |
| Information marketing is the packaging of | | | | broadening your customer base and you are |
| information -your information-in a variety of | | | | broadening your audience appeal. |
| mediums like reports, seminars, software, audio, | | | | 2. People are more likely to buy from you again |
| video, and consulting. | | | | and again, if they liked their previous purchase and |
| For example, if you wrote a book on dog training | | | | received benefit from it. This is why it is |
| you can easily sell it as an audio CD set or in an | | | | important to provide only quality products. |
| electronic down loadable e-Book format. Instantly | | | | 3. As you increase your product line, you can |
| you have two more products to add to your | | | | offer a variety of cost levels. For example, if |
| website and product line. | | | | your book costs $30 that is a great entry level |
| The physical book may be $19.95 where as the | | | | price but some people may be interested in |
| CD version set might be $97.00 The profit | | | | spending more to receive more. This is when |
| margins on repackaging your information can be | | | | offering a seminar or consulting services can |
| very good. In fact in the case of your 6 CD set | | | | meet the needs of the customers with the larger |
| your costs may only be $10.00 leaving almost | | | | budget. By offering a variety of price points, you |
| $90.00 for pure profit. You have to sell a lot of | | | | are broadening your target market. |
| books to make the same amount of profit as the | | | | 4. More products gives people the perception that |
| CD set. | | | | you are more than the expert in your field, you |
| Another product may be to add a step-by-step | | | | are the guru. You are the single best person to |
| training video of your information. This video set | | | | go to because you offer so many products in |
| may be priced $197.00 and they are easy to | | | | your niche field. |
| make. The nice thing about this is you can sell the | | | | 5. Not everyone will want to, or be able to, spend |
| information over and over again without doing all | | | | $3000 but if you present a product line, you have |
| the work over again. | | | | presented them with numerous alternatives. |
| If you are a dog trainer you just have to video | | | | Lastly, and maybe the most important to you, is |
| tape the lessons you would be teaching your | | | | that if you build an information marketing empire |
| students and then you can sell it over and over | | | | your sales, your profits, your annual income will |
| again. | | | | skyrocket. You will be able to make money while |
| How about a training seminar or workshop? What | | | | you sleep, while you enjoy precious time with |
| about a dog training audio or video series? The | | | | your family and friends, while you plan your |
| series could include potty training, teaching sit and | | | | business and prepare it for the next step. |
| stay, agility training, and even a tangent series on | | | | For Your FREE MP3 (Value $97. |