| Have you ever thought about what you would do | | | | interactive CD Rom? |
| after your book is published? What will your | | | | |
| next step be? Will you be happy with the one | | | | Why Build an Information Marketing Empire? |
| book and the profits that it generates or | | | | |
| will you want to take it to the next level? | | | | |
| | | | |
| If you are an adventurous sort, the kid that | | | | 1. People learn differently. Some learn by |
| is not ready to settle and always wants to | | | | watching and others learn by hearing or |
| take it one more step up then consider | | | | actually going through the motions. When you |
| building an information marketing empire - an | | | | provide your information in a variety of |
| empire with your book as the foundation. | | | | mediums, you are respecting these learning |
| | | | styles and you are broadening your customer |
| Information marketing is the packaging of | | | | base and you are broadening your audience |
| information -your information-in a variety of | | | | appeal. |
| mediums like reports, seminars, software, | | | | |
| audio, video, and consulting. | | | | 2. People are more likely to buy from you |
| | | | again and again, if they liked their previous |
| For example, if you wrote a book on dog | | | | purchase and received benefit from it. This |
| training you can easily sell it as an audio | | | | is why it is important to provide only |
| CD set or in an electronic down loadable | | | | quality products. |
| e-Book format. Instantly you have two more | | | | |
| products to add to your website and product | | | | 3. As you increase your product line, you can |
| line. | | | | offer a variety of cost levels. For example, |
| | | | if your book costs $30 that is a great entry |
| The physical book may be $19.95 where as the | | | | level price but some people may be interested |
| CD version set might be $97.00 The profit | | | | in spending more to receive more. This is |
| margins on repackaging your information can | | | | when offering a seminar or consulting |
| be very good. In fact in the case of your 6 | | | | services can meet the needs of the customers |
| CD set your costs may only be $10.00 leaving | | | | with the larger budget. By offering a |
| almost $90.00 for pure profit. You have to | | | | variety of price points, you are broadening |
| sell a lot of books to make the same amount | | | | your target market. |
| of profit as the CD set. | | | | |
| | | | 4. More products gives people the perception |
| Another product may be to add a step-by-step | | | | that you are more than the expert in your |
| training video of your information. This | | | | field, you are the guru. You are the single |
| video set may be priced $197.00 and they are | | | | best person to go to because you offer so |
| easy to make. The nice thing about this is | | | | many products in your niche field. |
| you can sell the information over and over | | | | |
| again without doing all the work over again. | | | | 5. Not everyone will want to, or be able to, |
| | | | spend $3000 but if you present a product |
| If you are a dog trainer you just have to | | | | line, you have presented them with numerous |
| video tape the lessons you would be teaching | | | | alternatives. |
| your students and then you can sell it over | | | | |
| and over again. | | | | Lastly, and maybe the most important to you, |
| | | | is that if you build an information marketing |
| How about a training seminar or workshop? | | | | empire your sales, your profits, your annual |
| What about a dog training audio or video | | | | income will skyrocket. You will be able to |
| series? The series could include potty | | | | make money while you sleep, while you enjoy |
| training, teaching sit and stay, agility | | | | precious time with your family and friends, |
| training, and even a tangent series on | | | | while you plan your business and prepare it |
| preparing raw dog food and optimal nutrition | | | | for the next step. |
| for your dog. The possibilities are endless. | | | | |
| What about one on one coaching or an | | | | For Your FREE MP3 (Value $97. |