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Three Common Methods For Web Data Extraction

Probably the most common technique used extraction engine that uses artificial
traditionally to extract data from web intelligence and ontologies is much
pages this is to cook up some regular higher than what is required to deal with
expressions that match the pieces you regular expressions.
want (e.g., URL's and link titles). Our - These types of engines are expensive
screen-scraper software actually started to build. There are commercial offerings
out as an application written in Perl for that will give you the basis for doing
this very reason. In addition to this type of data extraction, but you
regular expressions, you might also use still need to configure them to work with
some code written in something like Java the specific content domain you're
or Active Server Pages to parse out targeting.
larger chunks of text. Using raw regular - You still have to deal with the data
expressions to pull out the data can be a discovery portion of the process, which
little intimidating to the uninitiated, may not fit as well with this approach
and can get a bit messy when a script (meaning you may have to create an
contains a lot of them. At the same entirely separate engine to handle data
time, if you're already familiar with discovery). Data discovery is the
regular expressions, and your scraping process of crawling web sites such that
project is relatively small, they can be you arrive at the pages where you want to
a great solution.Other techniques for extract data.When to use this approach:
getting the data out can get very Typically you'll only get into ontologies
sophisticated as algorithms that make use and artificial intelligence when you're
of artificial intelligence and such are planning on extracting information from a
applied to the page. Some programs will very large number of sources. It also
actually analyze the semantic content of makes sense to do this when the data
an HTML page, then intelligently pull out you're trying to extract is in a very
the pieces that are of interest. Still unstructured format (e.g., newspaper
other approaches deal with developing classified ads). In cases where the data
"ontologies", or hierarchical is very structured (meaning there are
vocabularies intended to represent the clear labels identifying the various data
content domain.There are a number of fields), it may make more sense to go
companies (including our own) that offer with regular expressions or a
commercial applications specifically screen-scraping
intended to do screen-scraping. The application.Screen-scraping
applications vary quite a bit, but for softwareAdvantages:- Abstracts most of
medium to large-sized projects they're the complicated stuff away. You can do
often a good solution. Each one will some pretty sophisticated things in most
have its own learning curve, so you screen-scraping applications without
should plan on taking time to learn the knowing anything about regular
ins and outs of a new application. expressions, HTTP, or cookies.
Especially if you plan on doing a fair - Dramatically reduces the amount of
amount of screen-scraping it's probably a time required to set up a site to be
good idea to at least shop around for a scraped. Once you learn a particular
screen-scraping application, as it will screen-scraping application the amount of
likely save you time and money in the time it requires to scrape sites vs.
long run.So what's the best approach to other methods is significantly lowered.
data extraction? It really depends on - Support from a commercial company. If
what your needs are, and what resources you run into trouble while using a
you have at your disposal. Here are some commercial screen-scraping application,
of the pros and cons of the various chances are there are support forums and
approaches, as well as suggestions on help lines where you can get
when you might use each one:Raw regular assistance.Disadvantages:- The learning
expressions and codeAdvantages:- If curve. Each screen-scraping application
you're already familiar with regular has its own way of going about things.
expressions and at least one programming This may imply learning a new scripting
language, this can be a quick solution. language in addition to familiarizing
- Regular expressions allow for a fair yourself with how the core application
amount of "fuzziness" in the matching works.
such that minor changes to the content - A potential cost. Most ready-to-go
won't break them. screen-scraping applications are
- You likely don't need to learn any new commercial, so you'll likely be paying in
languages or tools (again, assuming dollars as well as time for this
you're already familiar with regular solution.
expressions and a programming language). - A proprietary approach. Any time you
- Regular expressions are supported in use a proprietary application to solve a
almost all modern programming languages. computing problem (and proprietary is
Heck, even VBScript has a regular obviously a matter of degree) you're
expression engine. It's also nice because locking yourself into using that
the various regular expression approach. This may or may not be a big
implementations don't vary too deal, but you should at least consider
significantly in their how well the application you're using
syntax.Disadvantages:- They can be will integrate with other software
complex for those that don't have a lot applications you currently have. For
of experience with them. Learning regular example, once the screen-scraping
expressions isn't like going from Perl to application has extracted the data how
Java. It's more like going from Perl to easy is it for you to get to that data
XSLT, where you have to wrap your mind from your own code?When to use this
around a completely different way of approach: Screen-scraping applications
viewing the problem. vary widely in their ease-of-use, price,
- They're often confusing to analyze. and suitability to tackle a broad range
Take a look through some of the regular of scenarios. Chances are, though, that
expressions people have created to match if you don't mind paying a bit, you can
something as simple as an email address save yourself a significant amount of
and you'll see what I mean. time by using one. If you're doing a
- If the content you're trying to match quick scrape of a single page you can use
changes (e.g., they change the web page just about any language with regular
by adding a new "font" tag) you'll likely expressions. If you want to extract data
need to update your regular expressions from hundreds of web sites that are all
to account for the change. formatted differently you're probably
- The data discovery portion of the better off investing in a complex system
process (traversing various web pages to that uses ontologies and/or artificial
get to the page containing the data you intelligence. For just about everything
want) will still need to be handled, and else, though, you may want to consider
can get fairly complex if you need to investing in an application specifically
deal with cookies and such.When to use designed for screen-scraping.As an aside,
this approach: You'll most likely use I thought I should also mention a recent
straight regular expressions in project we've been involved with that has
screen-scraping when you have a small job actually required a hybrid approach of
you want to get done quickly. Especially two of the aforementioned methods. We're
if you already know regular expressions, currently working on a project that deals
there's no sense in getting into other with extracting newspaper classified ads.
tools if all you need to do is pull some The data in classifieds is about as
news headlines off of a site.Ontologies unstructured as you can get. For
and artificial intelligenceAdvantages:- example, in a real estate ad the term
You create it once and it can more or "number of bedrooms" can be written about
less extract the data from any page 25 different ways. The data extraction
within the content domain you're portion of the process is one that lends
targeting. itself well to an ontologies-based
- The data model is generally built in. approach, which is what we've done.
For example, if you're extracting data However, we still had to handle the data
about cars from web sites the extraction discovery portion. We decided to use
engine already knows what the make, screen-scraper for that, and it's
model, and price are, so it can easily handling it just great. The basic
map them to existing data structures process is that screen-scraper traverses
(e.g., insert the data into the correct the various pages of the site, pulling
locations in your database). out raw chunks of data that constitute
- There is relatively little long-term the classified ads. These ads then get
maintenance required. As web sites change passed to code we've written that uses
you likely will need to do very little to ontologies in order to extract out the
your extraction engine in order to individual pieces we're after. Once the
account for the changes.Disadvantages:- data has been extracted we then insert it
It's relatively complex to create and into a database.Todd Wilson is the owner
work with such an engine. The level of of ( a company which specializes in data
expertise required to even understand an extraction from web pages.




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