| Packaging is the enclosing of a physical
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| | for individual households.
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| object, typically a product that requires
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| | Information transmission - Information on
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| protection from tampering. Labelling
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| | how to use, transport, or dispose of the
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| refers to any written or graphic
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| | product is often contained on the package
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| communications on the packaging or on a
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| | or label. An example is pharmaceutical
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| separate but associated label.
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| | products, where some types of information
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| Packaging and labeling have seven
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| | are required by governments.
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| objectives:
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| | Marketing - The packaging and labels can
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| Protection against physical impact on
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| | be used by marketers to encourage
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| object - The objects enclosed in the
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| | potential buyers to purchase the product.
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| package may require protection from,
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| | Package design has been an important and
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| among other things, damage caused by
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| | constantly evolving phenomenon for dozens
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| physical force, moisture, oxygen, rain,
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| | of years.
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| heat, cold, sunlight, pressure, airborne
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| | Reducing theft - Some packages are made
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| contamination, automated handling
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| | larger than they need to be so as to make
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| devices, or any combination of one or
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| | theft more difficult. An example is
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| more of these.
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| | software packages that typically contain
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| Protection against dust and dirt - In a
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| | only a single disc even though they are
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| modern supply chain products are subject
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| | large enough to contain dozens of discs.
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| to different environments. They start
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| | These packages may also be deliberately
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| packed in boxes and stacked on a pallet.
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| | difficult to open, to hamper thieves from
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| In about 80% the products end up in a
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| | removing their contents without drawing
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| distribution center for commissioning and
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| | notice. Packages also provide
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| fine distribution to the store where the
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| | opportunities to include anti-theft
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| product will be sold. During this period
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| | devices, such as dye-packs or electronic
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| the physical protection also applies to
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| | article surveillance tags, that can be
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| dust and dirt that can easily settle on
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| | activated or detected by devices at exit
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| the consumer packaging. Especially
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| | points and require specialized tools to
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| products packed in plastic containers
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| | deactivate. Using packaging in this way
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| like shampoos, detergents and ketchups
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| | is a common tactic for loss prevention.
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| due to static charging easily attract
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| | Prevention of pilferage and tampering -
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| dust and dirt. As a consumer we don't
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| | Products are exposed to many contacts in
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| want to get dirty hands when picking up a
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| | the supply chain. Persons handling could
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| product from the shelf. Transportation
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| | steal products (pilferage), replace full
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| packaging keeps our products clean and
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| | products with empty ones or add unwanted
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| neat until the shelf and helps cut
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| | contaminants to the contents (tampering).
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| cleaning costs on the shop floor.
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| | Packaging that cannot be re-closed or
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| Agglomeration - Small objects are
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| | gets physically damaged (shows signs of
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| typically grouped together in one package
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| | opening) is very helpful in the
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| for reasons of efficiency. For example, a
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| | prevention of these acts. The flaps of
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| single box of 1000 pencils requires less
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| | corrugated and cardboard boxes are
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| physical handling than 1000 single
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| | therefore glued in such a way that any
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| pencils. Alternatively, bulk commodities
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| | opening irreversibly damages them. The
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| (such as salt) can be divided into
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| | overpackaging of certain objects has led
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| packages that are a more suitable size
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| | to a phenomenon known as wrap rage.
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