How to Create a Countdown Marketing Calendar

Just like there are reverse dictionaries, there is aprograms, my D-day back to Day 1 is always 3
reason to create a count down calendar. A countweeks, so I have created a regular calendar for
down calendar starts with Franklin Covey'sthese. In fact, I use green color paper to print out
philosophy, "start with the end in mind."the calendar.
The biggest advantage to a countdown calendarIf you don't want to create your own, visit your
is that it makes you think and focus harder aslocal office supply store, they have countdown
well as makes the planning easier.calendars available for purchase (blank planning
books).
First, you write down the exact results you want
or expect. Let's say you have a teleclass,A third way to complete a countdown calendar
seminar, speaking engagement you are deliveringwould be to complete it in a linear form.
on X date. This becomes your D-day -- sort of
speaking. It may be end of the event planning,Day 21: Speaking event results I desire -- describe
however, it can also be the beginning of yourthose results.
follow-up plan. For simplicity sake, let us stop at
the D-day point.Day 20: Get handouts printed at Kinko's.
Now you can prepare a count down calendar inDay 19: Write and send out reminder e-mail to
several ways. One way would be to use aorganizer.
calendar with the days of the month filled in. You
mark down the D-day and then you back trackTo Day 1: Today.
from there to today.
Again, if you have a reoccurring countdown, like
Count down the days until __________.teleclasses, you can create a linear countdown
Number of marketing days to go untilcalendar like the one above. Eventually you will
__________.see a consistent pattern of to-dos.
Example: Count down days until seminar. 20At that point, don't stop doing this with the
marketing days to go until seminar.thinking you have it down pat and you don't need
to. This will jump up and bite you in the assets
Any doesn't matter which calendar method youfairly quickly by bogging down your mind and
use, you will need to write down yourmaking you wonder if you are missing something.
measurements or your mini-results that will deliverIf that occurs, jump back into the habit, it is a
the end results you want. I use the pivotinggreat one to have. Even if it is frustrating because
question, "What is it going to take to..." to get myit takes thinking time.
thinking moving in the right direction. I like to think
through and write these on the back of myOnce you have your count down calendar
calendars. This gives me a bird's eye view forcompleted then you can enter it into your
that particular commitment that my softwareautomatic reminder calendar, like Outlook or Act.
does not provide.This will track all your deadlines, goals, and
projects. You will have a separate count down
Another way would be to use a blank form likecalendar for each one.Catherine Franz, a Certified
this with the appropriate number of days inProfessional Marketing & Writing Coach, specializes
between. Then cross out the days that you willin product development, Internet writing and
do any marketing -- say Sundays or days filledmarketing, nonfiction, training.
with other requirements. For my teleclass