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How to Create a Countdown Marketing Calendar

Just like there are reverse dictionaries, my D-day back to Day 1 is always 3 weeks,
there is a reason to create a count down so I have created a regular calendar for
calendar. A count down calendar starts these. In fact, I use green color paper
with Franklin Covey's philosophy, "start to print out the calendar.
with the end in mind."
If you don't want to create your own,
The biggest advantage to a countdown visit your local office supply store,
calendar is that it makes you think and they have countdown calendars available
focus harder as well as makes the for purchase (blank planning books).
planning easier.
A third way to complete a countdown
First, you write down the exact results calendar would be to complete it in a
you want or expect. Let's say you have a linear form.
teleclass, seminar, speaking engagement
you are delivering on X date. This Day 21: Speaking event results I desire
becomes your D-day -- sort of speaking. -- describe those results.
It may be end of the event planning,
however, it can also be the beginning of Day 20: Get handouts printed at Kinko's.
your follow-up plan. For simplicity
sake, let us stop at the D-day point. Day 19: Write and send out reminder
e-mail to organizer.
Now you can prepare a count down calendar
in several ways. One way would be to use To Day 1: Today.
a calendar with the days of the month
filled in. You mark down the D-day and Again, if you have a reoccurring
then you back track from there to today. countdown, like teleclasses, you can
create a linear countdown calendar like
Count down the days until __________. the one above. Eventually you will see a
Number of marketing days to go until consistent pattern of to-dos.
__________.
At that point, don't stop doing this with
Example: Count down days until seminar. the thinking you have it down pat and you
20 marketing days to go until seminar. don't need to. This will jump up and
bite you in the assets fairly quickly by
Any doesn't matter which calendar method bogging down your mind and making you
you use, you will need to write down your wonder if you are missing something. If
measurements or your mini-results that that occurs, jump back into the habit, it
will deliver the end results you want. I is a great one to have. Even if it is
use the pivoting question, "What is it frustrating because it takes thinking
going to take to..." to get my thinking time.
moving in the right direction. I like to
think through and write these on the back Once you have your count down calendar
of my calendars. This gives me a bird's completed then you can enter it into your
eye view for that particular commitment automatic reminder calendar, like Outlook
that my software does not provide. or Act. This will track all your
deadlines, goals, and projects. You will
Another way would be to use a blank form have a separate count down calendar for
like this with the appropriate number of each one.Catherine Franz, a Certified
days in between. Then cross out the days Professional Marketing & Writing Coach,
that you will do any marketing -- say specializes in product development,
Sundays or days filled with other Internet writing and marketing,
requirements. For my teleclass programs, nonfiction, training.




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