| If you have knowledge in an area, people want to | | | | to it to make it meaty and attention grabbing. |
| hear it. You can turn your expertise into income | | | | Make sure you use action language, and call the |
| by giving it away for free. That's right - if you | | | | reader to action. The action you want the reader |
| want to make money, use your knowledge to | | | | to take is to come back to your blog or web site |
| draw people in with free information, then use | | | | and buy companion products. To make that |
| your business sense to sell the details. It sounds | | | | happen, you should make sure you have plenty |
| too simple to work, right? I promise, it does. | | | | of links back to product landing pages in the page |
| You can use knowledge you already have about | | | | you wrote. |
| something to generate recurring sales. You can | | | | Now you are asking yourself "What product |
| generate multiple product lines by breaking your | | | | landing pages?". The answer is simple - they are |
| knowledge of different things into parts and | | | | the ones you will write from the rest of the list - |
| creating more than one product from it. If your | | | | the details that you will sell as a package to the |
| expertise is in sales, for example, you can market | | | | person who comes back to your site through the |
| that an turn it into profit for you. The key is in | | | | links contained in this free article. That's how you |
| looking at what you know as something people | | | | generate income from something you give away |
| need. | | | | for free: you draw the reader in, give them just |
| If you are knowlegable about sales, think of the | | | | enough information to want and need more, then |
| many layers of information the activity of selling | | | | you sell them the rest of the package. |
| requires using. Write down each aspect of a | | | | That hardest part of generating income from give |
| successful sale, or each aspect of successful | | | | aways is not becoming known as a bait and |
| marketing for a sale - however you want to | | | | switch scam artist. The article you wrote to give |
| break it down. The header for this list should be | | | | away for free should have useful information that |
| our big picture topic, like "sales success". Under | | | | people reading it can really use. It just shouldn't |
| that should be smaller chunks of how to make | | | | have all of the useful information. You want to |
| the topic work. | | | | give the reader enough information that they |
| Once you have your list ready, write a one page | | | | want to hear more of what you have to say on |
| summary of this knowledge. One page is about | | | | the topic, without giving away too much. Give |
| 350 words in standard 12 pt Times New Roman - | | | | them a call to action and a reason to take it - |
| you aren't expected to write a book! Read over | | | | that's what will make you a success. |
| what you just wrote. Think of what you can add | | | | |