| If you have knowledge in an area, people want | | | | attention grabbing. |
| to hear it. You can turn your expertise into | | | | |
| income by giving it away for free. That's | | | | Make sure you use action language, and call |
| right - if you want to make money, use your | | | | the reader to action. The action you want the |
| knowledge to draw people in with free | | | | reader to take is to come back to your blog |
| information, then use your business sense to | | | | or web site and buy companion products. To |
| sell the details. It sounds too simple to | | | | make that happen, you should make sure you |
| work, right? I promise, it does. | | | | have plenty of links back to product landing |
| | | | pages in the page you wrote. |
| You can use knowledge you already have about | | | | |
| something to generate recurring sales. You | | | | Now you are asking yourself "What product |
| can generate multiple product lines by | | | | landing pages?". The answer is simple - they |
| breaking your knowledge of different things | | | | are the ones you will write from the rest of |
| into parts and creating more than one product | | | | the list - the details that you will sell as |
| from it. If your expertise is in sales, for | | | | a package to the person who comes back to |
| example, you can market that an turn it into | | | | your site through the links contained in this |
| profit for you. The key is in looking at what | | | | free article. That's how you generate income |
| you know as something people need. | | | | from something you give away for free: you |
| | | | draw the reader in, give them just enough |
| If you are knowlegable about sales, think of | | | | information to want and need more, then you |
| the many layers of information the activity | | | | sell them the rest of the package. |
| of selling requires using. Write down each | | | | |
| aspect of a successful sale, or each aspect | | | | That hardest part of generating income from |
| of successful marketing for a sale - however | | | | give aways is not becoming known as a bait |
| you want to break it down. The header for | | | | and switch scam artist. The article you wrote |
| this list should be our big picture topic, | | | | to give away for free should have useful |
| like "sales success". Under that should be | | | | information that people reading it can really |
| smaller chunks of how to make the topic work. | | | | use. It just shouldn't have all of the useful |
| | | | information. You want to give the reader |
| Once you have your list ready, write a one | | | | enough information that they want to hear |
| page summary of this knowledge. One page is | | | | more of what you have to say on the topic, |
| about 350 words in standard 12 pt Times New | | | | without giving away too much. Give them a |
| Roman - you aren't expected to write a book! | | | | call to action and a reason to take it - |
| Read over what you just wrote. Think of what | | | | that's what will make you a success. |
| you can add to it to make it meaty and | | | | |