| Increasingly customers are seeking tailor | | | | software enthusiast easily be tracked which |
| made software on demand. Dynamic Software | | | | ensures that no lead is lost. |
| Packaging through the use of licensing makes | | | | |
| it possible for Independent Software Vendors | | | | Dynamic Software Packaging can be used to |
| (ISV's) to create specific software solutions | | | | create specific client oriented software for |
| for organizations that buy software from | | | | each client without having to redesign code. |
| them. It is also equally important that the | | | | |
| ISV is able to track, monitor and protect the | | | | Dynamic Software Packaging - Benefits |
| use of their software. | | | | |
| | | | • Enables utility pricing models for |
| Software companies need to continuously | | | | continual revenue streams as customers can |
| improve their systems and increase efficiency | | | | pay only for the modules they use. |
| and revenue. It is becoming common practice | | | | |
| for software companies to offer prospective | | | | • Software user visibility enables |
| clients "free trial" application versions. | | | | management to track and monitor sales to |
| However, turning "try and buy" downloads into | | | | ensure steady revenue streams |
| actual revenues has proven to be a challenge. | | | | |
| | | | • Vendors can tailor offerings |
| ISV's can also use specific licenses in order | | | | according to customer specific needs thus |
| to raise conversion rates by easily creating | | | | boosting customer satisfaction |
| and tracking trial versions turning any | | | | |
| application into a time-limited or "try and | | | | • Software usage at customer site can |
| buy" version. By using licensing, without | | | | be traced and monitored on the fly for better |
| modifying or recompiling code the ISV can | | | | service |
| automatically create a registered trial user | | | | |
| database for usage tracking and marketing | | | | Selling software on demand and as a service |
| available to the customer via the internet or | | | | requires strong foundation of security, |
| telephone. | | | | monitoring, metering and pricing |
| | | | capabilities. It is therefore vital that an |
| Licenses enable ISV's to supervise their | | | | ISV who wants to market and sell software |
| trial activation, leaving presales and | | | | effectively chooses a Dynamic Software |
| support out of the marketing equation. By | | | | Packaging product that will provide him and |
| monitoring the license life span, the | | | | his users with a relevant solution. |