| Increasingly customers are seeking tailor made | | | | marketing equation. By monitoring the license life |
| software on demand. Dynamic Software | | | | span, the software enthusiast easily be tracked |
| Packaging through the use of licensing makes it | | | | which ensures that no lead is lost. |
| possible for Independent Software Vendors | | | | Dynamic Software Packaging can be used to |
| (ISV's) to create specific software solutions for | | | | create specific client oriented software for each |
| organizations that buy software from them. It is | | | | client without having to redesign code. |
| also equally important that the ISV is able to | | | | Dynamic Software Packaging - Benefits |
| track, monitor and protect the use of their | | | | • Enables utility pricing models for |
| software. | | | | continual revenue streams as customers can pay |
| Software companies need to continuously | | | | only for the modules they use. |
| improve their systems and increase efficiency and | | | | • Software user visibility enables |
| revenue. It is becoming common practice for | | | | management to track and monitor sales to |
| software companies to offer prospective clients | | | | ensure steady revenue streams |
| "free trial" application versions. However, turning | | | | • Vendors can tailor offerings according |
| "try and buy" downloads into actual revenues has | | | | to customer specific needs thus boosting |
| proven to be a challenge. | | | | customer satisfaction |
| ISV's can also use specific licenses in order to | | | | • Software usage at customer site can |
| raise conversion rates by easily creating and | | | | be traced and monitored on the fly for better |
| tracking trial versions turning any application into a | | | | service |
| time-limited or "try and buy" version. By using | | | | Selling software on demand and as a service |
| licensing, without modifying or recompiling code | | | | requires strong foundation of security, monitoring, |
| the ISV can automatically create a registered trial | | | | metering and pricing capabilities. It is therefore vital |
| user database for usage tracking and marketing | | | | that an ISV who wants to market and sell |
| available to the customer via the internet or | | | | software effectively chooses a Dynamic |
| telephone. | | | | Software Packaging product that will provide him |
| Licenses enable ISV's to supervise their trial | | | | and his users with a relevant solution. |
| activation, leaving presales and support out of the | | | | |