| Corporate clients have the most interesting ideas | | | | cheaper, more effective solution would be to |
| for promoting products/concepts on CDs or | | | | hand out your CD inside a PVC wallet with a |
| DVDs. These tend to be the more creative | | | | colour insert to act as a wrap for the CD. |
| specialist packaging ideas. If you are at a | | | | For a software CD or DVD — DVD cases |
| conference/seminar where CDs & DVDs are | | | | boxes are more commonly used. These protect |
| handed out, the packaging for this tends to be | | | | the CD/DVD very well and look more professional |
| more standard. For example, if you are mailing | | | | with a printed sleeve/wrap to act as a cover |
| CDs or DVDs then you will need more durable | | | | along with a printed/burnt image on the CD/DVD. |
| robust packaging e.g. slimline jewel cases, | | | | These DVD cases come in different sizes, e.g. |
| cardboard sleeves, clam/shell cases, trigger cases. | | | | slimline cases, short-spine cases, multi-way cases |
| It’s best if a list is compiled of each sorts | | | | (holds several CDs & DVDs and is perfect when |
| of packaging with a description of where they | | | | duplicating CD/DVD's for mass distribution). DVD |
| would be best used. | | | | cases can hold booklets inside the front cover |
| There are a lot of factors to consider when | | | | too. These act as manuals or user guides to |
| choosing the correct packaging. If your CD or | | | | accompany the CD/DVD. |
| DVD is being used as a marketing tool, then these | | | | If you are handing CDs or DVDs out at a |
| tend to be handed out for free or mailing.For | | | | conference or seminar then, the clam/shell cases |
| example, if you are mailing CDs or DVDs then | | | | are more than suitable as they provide protection |
| you will need more durable/robust packaging e.g. | | | | and can easily be put inside one’s pocket. |
| slimline jewel cases, cardboard sleeves, clam/shell | | | | If your CD or DVD needs to accompany a |
| cases, trigger cases. It’s best if a list is | | | | manual or ring binder, then one would use a |
| compiled of each sorts of packaging with a | | | | self-adhesive plastic wallet. This would be stuck |
| description of where they would be best used. | | | | inside either front or back covers of the finished |
| You may be doing a promotion to launch your | | | | document. |
| product. Say for example an album - you may | | | | If you want your product to make an impact and |
| have an audio CD with a couple of tracks to be | | | | stand out from the rest, then there are more |
| sent to a record company — in this case it | | | | bespoke packaging solutions. A few examples are: |
| is standard that a slimline case, with a printed CD | | | | Hard back cases — Looks like a book but |
| front or colour insert would be ideal. If you have | | | | has a tray inside to hold a CD and DVD |
| an audio album compilation, then a standard jewel | | | | Leather Effect Cases — Same principal as |
| case, which accommodates a front booklet and a | | | | the hard back but with leather effect cover |
| rear tray liner/inlay card, is the only suitable option. | | | | DigiPak — These are made of a thicker |
| Audio CDs can come in pretty much any of the | | | | board and acts as a soft book. You will find these |
| wide range of packaging options. If you were | | | | with many albums you purchase in music stores. |
| giving out your music at the end of a gig, then a | | | | Gives a nice smooth, professional finish. |