| One of the most important things you can do to | | | | I teach people how to package products so that |
| improve yourvisibility and connect with customers | | | | people will buythem. |
| or clients is to create astrong personal branding | | | | I train companies on what consumers really want |
| statement in your resource box. I'm nottalking | | | | and need in theirproduct packaging. |
| about adding your job title. I'm talking about | | | | I educate businesses on how to transform their |
| includingwhat it is you really do. | | | | brands thoughpackaging innovation. |
| * What is the most important benefit you provide | | | | I bring manufacturers and buyers together though |
| to yourcustomers and your company? | | | | packaginginnovation. |
| * What can you do better than anyone else? | | | | I provide competitive merchandising tactics though |
| What problem or issuecan you resolve? | | | | packaging. |
| What is your personal branding statement? That's | | | | I show people how to get consumers to buy their |
| what I want youto tell me in your resource box | | | | products thoughpackaging. |
| or signature file. This is not aone time effort. It will | | | | I advise groups on how to target their product |
| take some time refining your message toits core. | | | | message soconsumers will purchase their product. |
| Writing a good one-liner is really hard and it | | | | I coach manufactures on the best ways to |
| willtake several attempts to create a good one. | | | | position their packagedproducts. |
| Collect outsideopinions. What is important to you | | | | I show why people won't buy your products. |
| might not be important to youraudience. | | | | I demonstrate why packaging should be the |
| I recently struggled with a one-liner for an article I | | | | forethought not theafterthought. |
| waswriting. I wanted to explain what I did as a | | | | Which one-liner would compel you to know more? |
| packagingconsultant/speaker/expert. I'm going to | | | | In exchange foryour answer via email I will send |
| share with you some of mylabors in this effort. I | | | | you a copy of "How to Become an |
| started out with the typical list:expert, guru, | | | | Expert in Your Field" ($10 value). |
| speaker, and consultant. Then decided I needed | | | | Try to find the best way to combine these |
| moreof a position statement. | | | | options, provide thebest description and make it |
| What do I really provide my clients? Who I am? | | | | memorable. Once you have thestatement |
| I'm a 30+ yearpackaging industry expert, | | | | hammer out, start using it in your resource box |
| consultant, author and speaker. Didn't | | | | afteryour name. In addition to your personal |
| I just write that? Isn't it that simple? No way! | | | | branding statement youalso need your contact |
| How do I turnthat into a meaningful, powerful | | | | details (list the best way to reach youfirst), your |
| branding statement? The answerlies in ascertaining | | | | email address and website(s). |
| what benefits I provide. | | | | Don't take this closing lightly. It leaves a lasting |
| Here are some examples of the ideas I can up | | | | impressionpeople so make sure it is powerful |
| with on my firstattempt: | | | | enough that they will want toknow more. |