| Recently I'm coming across a variety of new | | | | name and logo. |
| packaging trends or terms and it got me to | | | | With all the hype about the new iphone did you |
| thinking about how informed the average person | | | | think about the packaging? Apple files iPod, iPhone |
| is about product packaging. I know you are all | | | | retail packaging patent. |
| busy doing your jobs and it takes a lot of time to | | | | More on shrinking consumer product packaging |
| keep current of what is new in product packaging | | | | while prices remain the same. |
| or what may influence your products success. It's | | | | I see at least 2 trends here you should be |
| hard for me to keep up on a daily basis and that | | | | concerned about. |
| is all that I do for my clients. | | | | Can you give a definition to this term repurposed |
| Perhaps as a way to ascertain what is hot and | | | | packaging? It is pretty self explanatory. |
| what is not you should create your own | | | | But what is the name of the packaging company |
| "packaging scorecard" as way to measure how | | | | that is getting all the media mileage in doing this? |
| tuned you are to the latest in the consumer | | | | In case you didn't know its Terracycle. They are |
| perceptions of product packaging and how it could | | | | not the only ones doing this. There is all kinds of |
| impact whether your product will sell or NOT! | | | | cool stuff being made but some real "dogs" too. |
| Consumers are very fickle about "packaging" | | | | Just because you can reuse old packaging and |
| issues. In fact many times they don't even | | | | make into new products doesn't necessarily mean |
| understand the role of the product packaging | | | | someone will buy it. People have sent me a lot |
| itself. Lets take all the hue and cry over green | | | | weird stuff. |
| product packaging. You would think consumers | | | | What about "shrinking" consumer product |
| are clamoring for more environmentally | | | | packaging? Will companies reducing the size of the |
| responsible packaging. But just this morning I read | | | | product and keeping the price the same create a |
| that despite what we read about the desire for | | | | groundswell of consumer outrage. The media think |
| more "green" packaging the beauty industry | | | | so. If I were you I would add this to my |
| reports that 25 % of French women and 20 % | | | | scorecard. There is a lot being written about it. If |
| of British want recyclable beauty packaging, US | | | | I were a smart marketer I'd figure out a way to |
| women just 12%. Slightly higher than that magic | | | | add "more" to my product for the price rather |
| 10% of greenies that are already in that space | | | | than less. |
| anyway. | | | | Value for your money is a trend and its not going |
| So, should this be an issue in your packaging | | | | away. Just look at the growth of private label at |
| scorecard? | | | | the expense of branded products. This definitely |
| Depends upon what your niche is. In any case its | | | | would be on my scorecard. |
| a movement to watch and be aware of so I'd | | | | The point is that you can take a few packaging |
| add it to your list. | | | | trends and consumer hot buttons and create |
| Can you name at least 3 more current packaging | | | | your own packaging scorecard. It will help you |
| trends? | | | | track how close you are tuned into the latest |
| Last week I wrote you about Twitter and how | | | | consumer issues. |
| its becoming increasingly important Twitter is | | | | Just remember the scorecard is not static. It |
| mostly about "social media" but then those are | | | | needs to change as issue evolve or are resolved. |
| the leading edge people that are on top of the | | | | A few minutes a week is all it takes to stay on |
| trends. I have included a few of my recent | | | | top of the needs and issues of your core |
| "tweets" which I think you might find relevant to | | | | customer. |
| your personal packaging scorecard. | | | | I'm tapped in to the latest packaging news. I can |
| A Few Recent Tweets About Packaging: | | | | help you assess why or not you should consider |
| Interviewed for this but not directly quoted | | | | changing your product packaging. At the very |
| (some of the insights are mine). Forget the | | | | least I can tell you what your competition is doing. |
| Environment Say the 'Never Greens' | | | | If you are just chumming the "packaging" waters |
| Creating gold out of packaging garbage. This | | | | then be sure and visit and one of my web sites |
| company has a great idea. | | | | for lots of information and advice. It pays to do |
| Has the Sierra Club sold out to Clorox? Packaging | | | | your homework first. |
| bottles are recyclable and bear the Sierra Club's | | | | |