| As a mobile phone retailer, your business involves | | | | using especially designed equipment. |
| promoting, marketing and selling the latest and | | | | An EAS system can also come with a light alarm, |
| greatest products released by telecommunication | | | | signaling the salesperson that a product was |
| equipment manufacturers. These products aren't | | | | tampered with. |
| cheap and many of your consumers know it. | | | | Install a pull box |
| They are also quite handy and useful, which | | | | Another product that retailers can use to secure |
| makes them a prime target for thieves and | | | | their mobile phones is the Pull Box Merchandise |
| shoplifters. Learn the ways you can secure your | | | | Recoiler. This is a simple system that uses a thin |
| products, boost your sales and improve your | | | | cable to secure the phone to a base or housing. |
| bottomline. Here's how: | | | | The phone is attached to the retractable table |
| Use electronic security systems | | | | and kept in place by a magnet attached to the |
| There are many different types of electronic | | | | base. The magnet keeps the phone upright for |
| anti-theft systems that can help secure handy | | | | better display so consumers can come in and |
| gadgets such as mobile phones. These systems | | | | examine it. If they want to see how this device |
| are especially designed for retail use, allowing | | | | works, they simply lift the phone from the base |
| consumers to experience the product without | | | | and try its features. Once they're done, they can |
| exposing it to unnecessary risks such as theft or | | | | simply put the phone back onto the base. The |
| damage. | | | | cable will simply retract into the housing so it's |
| A good example of an electronic security system | | | | hidden from view. |
| that mobile phone retailers can use is the EAS or | | | | Because the phone is secured by a cable, it's not |
| Electronic Article Surveillance. It is a type of | | | | going anywhere and the customer can't bring it |
| security system that's meant to secure small or | | | | away from the display station. If the customer |
| portable electronic products. It uses a radio | | | | attempts to forcibly yank the mobile phone away, |
| transmitter to keep shop items secure within the | | | | the action will trigger an alarm. |
| parameters of the store. | | | | An advantage to the pull box system is that it |
| If any customer attempts to bring this product | | | | can be used for multiple open display of mobile |
| outside the store, the electronic device attached | | | | phones, maximizing space and ensuring that |
| to the phone will trigger an alarm. The device can | | | | customers have a good choice from among |
| only be deactivated upon payment, when the | | | | available products. |
| cashier or salesperson removes the security tag | | | | |