| In a fickle consumer market, shoppers are | | | | 5. Since most people do not consume whole |
| constantly bombarded with kitschy catchphrases | | | | packages of a product in one sitting, many |
| and fancy marketing lingo. They can see through | | | | manufacturers elect to include re-closeable zippers |
| these cheap tactics and know when they're being | | | | on their stand up pouches. This is an extremely |
| taken for a ride. As a result of this increased | | | | desirable feature amongst consumers who want |
| savviness amongst consumers, one of the most | | | | to keep their products as fresh as possible for as |
| important things marketers can do to sell their | | | | long as possible. |
| product is to make them stand out on retailers' | | | | 6. Most pouches are made of high-grade laminated |
| shelves. One way to accomplish this is with | | | | plastic that lends itself extremely well to custom |
| vibrant, appealing packaging that offers additional | | | | printing. As a result, creative marketers can |
| selling features, above and beyond the products | | | | design their package with unique graphics and |
| they contain. | | | | fonts in bright, vibrant colors that are sure to |
| The packaging industry has responded | | | | capture shoppers' eyes. |
| appropriately to these trends. With unique | | | | 7. Stand up pouches take up a lot less space than |
| innovations like the stand up pouch, | | | | traditional boxes, bottles or cans. Space costs |
| manufacturers of all kinds of items - from candy | | | | money, whether in inventory or in freight, so |
| to margaritas, coffee to potting soil - can find | | | | stand up pouches can certainly help your "bottom |
| new ways to catch consumers' attention, without | | | | line". |
| changing anything about the actual product. Take | | | | 8. Even beverage makers are getting in on the |
| a look at some of the things stand up pouches | | | | action. Stand up pouches are incredibly durable and |
| offer: | | | | feature heat-seals that eliminate leaks. Instead of |
| 1. Stand up pouches are designed to stand on | | | | just opening at the top, pouches can also be |
| their own once they are filled with product. Unique | | | | equipped with spouts or valves that dispense liquid. |
| gussets on the bottom of the package expand | | | | And best of all, unlike bottles and cans, nearly |
| when filled, giving the package a solid base on | | | | every single drop of liquid can be removed from |
| which to stand. As a result, the pouches are | | | | a pouch. |
| ideally suited for standing on retail shelving so they | | | | 9. For makers of food products that require |
| can be front-and-center with shoppers. | | | | cooking, stand up pouches are the perfect |
| 2. Operations professionals love stand up pouches | | | | packaging answer. Tuna fish, for example, can be |
| because, when they are empty, they weigh very | | | | placed in a stand up pouch, sealed, then heated. |
| little and can be stored completely flat. This saves | | | | The pouches conduct heat more evenly than |
| a tremendous amount of resources on | | | | traditional cans, so consumers do not have to |
| transportation and storage costs. | | | | worry about it being undercooked in some spots |
| 3. The tops of the pouches can be equipped with | | | | and overcooked in others. |
| a hang hole for hanging in a peg display at retail. | | | | 10. Marketers who really want to go the extra |
| Larger pouches can also feature a convenient | | | | mile to stand out also have the option of a die-cut |
| handle, so it is easy for shoppers to carry the | | | | stand up pouch cut into whatever shape they |
| product from the store to their home. | | | | want. They can elect to have pouches cut into |
| 4. Because ease-of-use is such an important | | | | different shapes, characters, or even their own |
| feature with consumers, pouches can also have | | | | logo. |
| tear-notches at the top, which makes it very | | | | In closing, these are just a few of the ways |
| simple for the user to simply tear off the top | | | | stand up pouches are revolutionizing the retail |
| when they want to open the bag. Tear notches | | | | packaging landscape. From increased consumer |
| eliminate the need for an extra tool, like scissors, | | | | appeal to lower total cost, stand up pouches will |
| to open the package. | | | | help your business grow. |