| This weekend I attended a local Glazer Kennedy | | | | Rita started her first print letter 5 months ago. |
| Inner Circle meeting. These are localized chapters | | | | 4 pages Jokes Facts Trivia Cartoons Specials on |
| of the Dan Kennedy/Bill Glazer marketing and | | | | repair work |
| advertising team. A diverse group of all industries | | | | GET THIS: she bought a list of addresses |
| and all levels of expertise in the direct response | | | | surrounding her (quite a wide circle out in the |
| market. | | | | country). She has no names just the addresses |
| I spoke for some of the meeting on writing | | | | of these people. Bought 5,000 names to mail to. |
| holiday promotions that make you money and | | | | Once a month the 4 page print newsletter gets |
| make your clients fall in love with your approach. | | | | mailed cold to these names. |
| Simple letters you can send out at any time of | | | | The point is she has no list to mail to a completely |
| the year that make new sales, reactivate old | | | | cold list that had never even heard of her before |
| clients, or just to say hi and keep in touch. | | | | this is important as you will soon see. |
| Rita was there are shared a story of the results | | | | It costs her $0.10 to print each and $0.10 to mail |
| she has seen using simple print newsletters to | | | | each (unaddressed ' bulk mail) |
| grow their automotive business. | | | | So her total outlay per month is $1,000 to mail to |
| 5 months ago: | | | | 5,000 homes. ($5,000 total to mail the newsletter |
| -They run an automotive repair business on their | | | | each month for 5 months). Her results: |
| farm | | | | OVER $200,000 in new business! Over 250 new |
| -They have a number of employees | | | | clients! |
| -They do not live near a town or city no local | | | | With a simple print newsletter. Now, if Rita can do |
| nearby population to draw from | | | | this with a completely COLD list what can you be |
| -They had never really kept much of a database | | | | doing with your own client database? Imagine |
| -People have to drive for miles to visit their shop | | | | what is possible if you put this same investment |
| and get their car repaired | | | | out there every month. |
| She starts working with Ron Ipach, who is a long | | | | 200 thousand dollars from a 5 thousand dollar |
| time Dan Kennedy student, who now teaches | | | | investment. For every $1 she invests, she gets |
| automotive shops how to use good marketing | | | | $40 back into the business. |
| techniques in their business. | | | | So, do I have your attention yet? Do you see |
| One of the techniques taught is in the power of | | | | how powerful and profitable this is? |
| print newsletters. | | | | When will you start doing it then? |