| The entire process of marketing includes planning | | | | promote in such a way so that the needs of the |
| of concepts, strategies and prices for the | | | | consumer are fulfilled and he is satisfied with your |
| promotion of one's business and the execution of | | | | services. |
| the same for maximum profit. The planning | | | | In marketing, certain strategies are followed like: |
| includes setting of targets and goals, the various | | | | A vision and mission are set and goals to achieve |
| ways of reaching the customer and the ability of | | | | in a given period are determined. |
| convincing him about your products and services. | | | | The ways of tapping customers are planned. How |
| Marketing is actually a very creative process. It | | | | much is to be Told to him, when, in what manner |
| includes the basic use of marketing mix i.e. the | | | | so that he is convinced is decided. |
| concept of 4Ps of price, place, product and | | | | Successful businessmen never miss an |
| promotion. Recently, the concept is extended to | | | | opportunity to distribute their business cards. |
| 7Ps. Process, people and presence are included in | | | | When you have a client, try to build and maintain |
| this. The right mixing and execution of these | | | | a relation with him along with attracting new |
| concepts enhances sales possibilities. | | | | clients. |
| The Market Research aims at realizing the wants | | | | Marketing also extends to designing of the |
| of its customers in the near future and preparing | | | | product, packaging, design and use of the |
| in advance to satisfy its needs. In marketing | | | | trademarks, the different methods of selling and |
| management, the values of products and services | | | | communication with the customer. The prices are |
| are fixed, taking into consideration the surrounding | | | | fixed with demand, competition, market value and |
| competition. This is known as giving value to your | | | | one's position in the market. The method s of |
| service. If you are better off than others due to | | | | selling can be direct or indirect depending on |
| some specific reasons, you get the Competitive | | | | whether middlemen like wholesalers and retailers |
| advantage. So you can claim a higher value. | | | | are to be involved or no. Business dealers then |
| Marketing can be of two types: | | | | communicate with the market to make their |
| 1. Strategic Marketing- | | | | goods known and to increase its demand. The |
| Due to the increase in competition, one has to | | | | company actually focuses on the wants of the |
| strategize the ways of marketing, so as to gain | | | | customer and this type of marketing is known as |
| more consumer attention than others. One has to | | | | SIVA i.e. Solution, Information, Value and Access. |
| take into consideration the highs and lows of | | | | This is actually the word replacement for the 4Ps. |
| every competitor and plan the marketing ways | | | | The Public relations of the manufacturer is the |
| accordingly. | | | | final means of increasing sales. |
| 2. Operational Marketing- | | | | The secret behind steady marketing is |
| In this kind of marketing, one has to find out | | | | consistency and regularity in innovative marketing |
| what the consumer expects, market and | | | | ways. |