| It's amazing how many jewelry makers neglect | | | | and the prestige of the uniqueness. |
| their packaging when running their jewelry | | | | Packaging can range from fancy hand-carved |
| businesses. Age old marketing dictates that | | | | wooden boxes to gift bags with colorful tissue |
| jewelry packaging has always been a bit fancier | | | | paper and everything in between. I've seen |
| than regular consumer items. Why is this? | | | | packaging that was fancier than the jewelry |
| Because most jewelry is bought to give as gifts | | | | piece...so be it! Your wrappings will speak volumes |
| for special occasions. So people have to come to | | | | about your business and can even make your |
| expect that the packaging should reflect the | | | | jewelry look better. On the cheap end, you can |
| occasion. It doesn't have to do much with the | | | | get small gift bags and bundles of tissue paper |
| expense as some would think. A television can | | | | from a dollar store or order in bulk from packing |
| easily cost much more than a piece of expensive | | | | wholesalers. There is a endless list of jewelry box |
| jewelry, but is rarely given as a gift or saved for | | | | manufacturers on the Internet. |
| occasions. | | | | Remember that the packaging should hold your |
| If you have ever seen a woman's eyes light up | | | | jewelry in place until she opens it. There are |
| when seeing an intimately and beautifully wrapped | | | | boxes for all kinds of pieces that keep the piece |
| gift box before she even opens it, it is something | | | | secure: ring pads, bracelet boxes, necklace pads |
| to behold. That speaks volumes about the | | | | and earring cards that hold the pieces in place so |
| treasure inside, so it is very important that each | | | | it's not a jumbled mess when the package is |
| piece you sell is enveloped in beauty. Packaging | | | | opened. Whatever packaging you use is up to |
| doesn't have to be expensive, just creative. It | | | | you, but make sure it compliments the talent and |
| needs to reflect the talent of the artist, the | | | | beauty of your pieces. |
| beauty of the gem, the special occasion at hand | | | | |