| What product have you purchased lately that you | | | | refrigerator door. |
| really loved the packaging? | | | | Wishbone Salad Dressing developed a spritzable |
| One that you have not complained that it's over | | | | salad dressing instead of pourable. |
| packaged but felt like the package really worked | | | | Clorox bleach pen that allows a bleaching |
| in conjunction with the product inside. | | | | application to be applied directly to the stain. |
| There have been lots of great new packaging | | | | All of these packaging concepts had the |
| innovations that have made our lives easier. There | | | | consumer in mind when they developed |
| are also so many packaged products that we | | | | alternative packaging methods. In some cases, |
| simply take for granted never understanding that | | | | they fulfilled an unmet consumer need -- in other |
| the packaging make it possible. These are | | | | cases they made our lives easier. So what can |
| everyday items that we never consider how | | | | your product packaging do? How will it answer a |
| they got to us. | | | | consumer desire, want or need? If the package is |
| Would we have potato chips without a package? | | | | integral to your product then you better start |
| No way. | | | | thinking of how you will answer that question. |
| What about eggs? Did you know that every year | | | | Here is a start to get those creative juices |
| there are dozens of egg drop competitions | | | | flowing.o What can your package do that isn't |
| around the country creating new and unique | | | | being done currently?o Can you make it easier to |
| product packaging for eggs? Have you popped | | | | use?o Can you dispense the product in a different |
| any popcorn in the microwave lately? It's the | | | | manner?o Can you extend the life expectancy of |
| packaging that makes microwave popcorn | | | | a particular product?o Can you offer it in different |
| possible. How about toothpaste? Are you making | | | | sizes or shapes than the current market?o Can |
| your own or are you like the majority of people | | | | you use less packaging materials or |
| that buy it prepackaged? | | | | environmentally responsible ones?o Can you make |
| The list of packaging innovations that influence our | | | | it easier to store or handle?o Can you make it |
| daily lives is astounding. | | | | easier to read or understand what is inside? |
| I worked on a project a couple of years ago to | | | | Even more revolutionary, can your product tell |
| list the most important packaging innovations in | | | | the consumer when the product is spoiled, bad or |
| the last 50 years. There were so many choices | | | | has been tampered with? Yes, that technology is |
| that it was hard to select the top ten. Terms like | | | | out there. Look for it to be the coming wave of |
| microwaveable, juice box, shelf stable, home meal | | | | new package innovation. |
| replacement are direct results of product | | | | Any package innovation that provides product |
| packaging innovation. | | | | security, integrity and ensures the product is |
| Now we can't all come up with packaging | | | | uncontaminated is a winner. It is imperative that it |
| innovations that revolutionize a product category. | | | | fulfill a consumer need for product trust. |
| But how can you integrate innovation concepts | | | | All of these above are consumer wants, desires, |
| into YOUR product packaging? | | | | issues or needs. How can you provide them the |
| Let me give you a few examples to start you | | | | product packaging that works in satisfying these |
| thinking: | | | | (in many cases) unmet needs? |
| Domino Foods took sugar out of a paper bag and | | | | Need packaging help? Why not contact me the |
| put it into a resalable plastic canister. | | | | Packaging Diva one of the top consumer product |
| Sargento Cheese put a reclosable zipper on its | | | | packaging experts via email at or by phone at |
| shredded cheese packaging. | | | | 1-678-594-6872. I can help you package your |
| Heinz Catsup not only created an upside down | | | | product to sell just like I have helped hundredsof |
| dispenser but shaped the bottle to fit inside the | | | | happy clients. |