| Packaging plays one of the most important roles | | | | production work begins. |
| in marketing and selling a product. Food packaging | | | | Functions of packaging: |
| is done for protection, freshness, marketing and | | | | Why is packaging so important? Generally, |
| compliance with government regulations. There | | | | packaging is done for protecting the food from |
| are various companies that do food packing for | | | | environmental conditions during its life span and |
| dry and liquid foods. Generally dry products can | | | | distributed to the consumer. |
| be filled in a pouch or carton and liquid in pouch or | | | | • Packaging keeps the product clean and |
| tube. | | | | protects from dirt and other contaminants. |
| People who are in food packaging business should | | | | • In addition, it prevents damage that |
| ask certain questions from clients before starting | | | | may arise while handling, during transport and |
| the work which are as follows: | | | | distribution. |
| • Size of pouch or carton | | | | • Packaging protects food form water, |
| • Type of material required for packing. | | | | light, insects and rodents etc. |
| Most common packing materials are plastic, | | | | • If packaging is appealing to eyes, |
| aluminum and cardboard. Plastic material is ideal for | | | | product is sold quickly. |
| packing frozen foods, perishable items, snack | | | | Tips on package: |
| foods and other bakery items. Aluminum is | | | | • Just imagine can you sell broken or |
| considered best for packaging liquid items like | | | | damaged potato chips without packaging. Will |
| juices, soft drinks, beer and canned perishable | | | | anyone buy them? Will you be able to transport |
| items. Cardboard is the material for packaging | | | | food products properly from point A to point B if |
| frozen, fresh perishable foods and dry products. | | | | goods are unpacked? Will it reach in proper |
| • Food manufacturers should supply all | | | | condition? Will consumers buy it? The answer is |
| artwork. Artwork is very necessary for food | | | | no. |
| packaging. Food Manufacturers can supply the | | | | It’s interesting to know that packaging is |
| artwork through disk, email or upload it through | | | | gaining importance. If you notice no product can |
| FTP site. | | | | be sold without package. Even a simple thing like |
| • Once packaging is done, one big | | | | toothpaste requires packing in the form of a tube. |
| question arises as to how the final packaged | | | | • An average consumer just takes 2.6 |
| product be shipped. Should the product be shipped | | | | seconds to decide whether to pick up your |
| on master cartons, counter displays, POP displays, | | | | product or not. If you want your product should |
| sidekick displays or club pack displays. Based on | | | | reach target audience it is important that you |
| the product, client can instruct food packaging | | | | package it properly with the correct message. |
| company on the type of packaging to be used | | | | Apart from these, there are various other |
| for shipping. | | | | factors that have to be considered for food |
| • Once all the above things are discussed, | | | | packaging. |