| Packaging is a technique of using the most | | | | Definition of Packaging |
| appropriate containers and components to | | | | Packaging means placing a commodity into a |
| protect, carry, identify and merchandise any | | | | protective wrapper or container for transport and |
| product. It constitutes an important link between | | | | storage or it can also be defined as a tool that |
| the manufacturer and ultimate consumer for the | | | | protects and contains goods with the aim of |
| safe delivery of the product through different | | | | minimizing the environmental impact of our |
| stages of production, storage, transport, | | | | consumption. |
| distribution and marketing. | | | | The packaging concept is determined by the |
| Though great efforts have been made in | | | | demand of both the consumer and the product. |
| producing high grade processed milks or | | | | New technological development, environmental |
| manufactured dairy products, unless they are | | | | awareness and changes in the consumer market |
| delivered in a fresh, sound and suitable form to | | | | force the packaging technologists to consider an |
| the consumer, they are likely to be rejected, thus | | | | increasing number of factors when designing a |
| causing enormous wastage. The loss can be | | | | package. Packaging materials provide a sort of |
| offset to a great extent by adequate protective | | | | inert barrier that prevent the interaction of food |
| packaging to withstand the hazards of climatic | | | | products with the external environment. |
| changes, transportation, handling etc. | | | | What are all the functions of the packaging |
| Because of rapid growth in the economy and | | | | material? |
| consequent improvement in the living standards of | | | | The package should perform at least three |
| the common people, packaging has become | | | | functions of containing, protecting and |
| important in the distribution process. In today's | | | | merchandizing. |
| busy world, many consumers do not have the | | | | What is "containing"? |
| time to make it to the market. Internet is used | | | | The package or container should be adequately |
| to purchase groceries. | | | | large to hold the product. It should have proper |
| Innovative packaging technologies have become a | | | | constructional features so as not to allow leakage |
| necessity for the development of extended shelf | | | | and spillage. It should have enough strength to |
| life and value added foods and food products. In | | | | withstand handling, transportation and storage |
| food industry, the package serves as a barrier to | | | | hazards. Finally it should be as compatible as |
| contamination by microorganisms or other | | | | possible with the product. |
| undesirable elements like moisture and light. The | | | | What is "protecting"? |
| secondary role of the packaging material is to | | | | The package should safeguard the product |
| care for storage and distribution. | | | | against contamination, or loss and damage or |
| The packaging material should satisfy the following | | | | degradation due to microbial action, exposure to |
| conditions. | | | | heat, light, moisture, and oxygen, accidental |
| It must protect and preserve the commodity | | | | spillage, evaporation, pilferage etc. |
| from the time it is packaged till the product is | | | | What is "merchandising"? |
| consumed. | | | | The shape of the package should be favourable |
| It must be suitable for the selected sales and | | | | to dispensation and reclosure and to its disposal or |
| distribution pattern. | | | | re use. |
| It must protect and preserve the commodity | | | | Apart from the above discussed three important |
| from the time it is packaged till the product is | | | | functions, the packaging material should lend itself |
| consumed. | | | | to operation in whatever machines are available; |
| It must be suitable for the selected sales and | | | | be economical; be printable on the outer surface; |
| distribution pattern. | | | | and the last but not the least, it should have sales |
| It must be attractive to the consumer. | | | | appeal. |
| It must be easy to open, store and dispose. | | | | What is the choice of an appropriate packaging |
| It must facilitate the handling, storage and | | | | material? |
| distribution. | | | | The specific sensitivities of the contents. For e.g. |
| It must protect against biological, chemical and | | | | moisture, oxygen etc. |
| distribution damages. | | | | Factors affecting the contents viz. temperature, |
| It must inform the consumer through the medium | | | | relative humidity, pH, and the reaction mechanism |
| of labeling. | | | | involved. |
| It must impart security to the product through a | | | | Weight and shape of the container and effect on |
| tamper evident design. | | | | filling and sealing speeds. |
| It must act as a marketing and advertising tool. | | | | Contamination of food by constituents of the |
| It must protect the environment by taking the | | | | packaging material. |
| responsibility of empty packaging material after its | | | | Storage conditions - How long the product needs |
| use. | | | | to be protected? |
| It must be economical i.e. it should neither burn | | | | Bio degradability and recycling potential. |
| the purse of the consumer nor the producer. | | | | |