| Packaging Industry is one of the major industries | | | | 5. Changing eating habits among Indians and |
| in India that has significant role in creating wealth | | | | increasing restaurants and fast food chains all |
| for the nation, by preserving and protecting the | | | | over the country fuelling the growth of packaging |
| value created by other manufacturing units. The | | | | all over the country. |
| industry helps in preserving innumerable products | | | | Here are the list of Top 10 Indian manufacturers |
| including drugs and medicines, edible oils, fruits | | | | and exporter of packaging in India: |
| and vegetables, milk and biscuits, semi-processed | | | | ý ITC Limited |
| foods, electronic goods and a lot more. | | | | ý Parksons Packaging System |
| Packaging Industry is not merely remained to | | | | ý Hindalco |
| 'packing' but with the branding in vogue and rising | | | | ý Gujarat Glass Ltd |
| consumer preferences, it's role has become | | | | ý Tata Tinplate Company of India |
| catalytic in the Indian economy. The objective of | | | | ý Moldtek Technologies Limited |
| packaging is to meet the criteria of | | | | ý E C Packaging Pvt. Ltd |
| attractiveness, convinience and safety. Heightened | | | | ý Advance Packaging |
| competition in the Indian manufacturing sector is | | | | ý AMAC Plastic Packaging |
| paving the way for the industry to move | | | | ý The Paper Products Limited |
| towards International market. Other reasons for | | | | Purposes fulfilled by packaging industry in India: |
| playing it big in export is due to availibility of low | | | | 1. Containment: Products contained in container |
| cost packaging material and higher technology | | | | can be easily moved from one palce to another. |
| means. | | | | This helps in protecting environment by avoiding |
| The present modern economy follows the | | | | lead to spillages that results in severe losses and |
| slogan, "Better Quality of Life Through Better | | | | damages. |
| Packaging", by World Packaging Organisationý s | | | | 2. Protection and Preservation: Packaging is done |
| (WPO). The growth of packaging industry has led | | | | to ensure that consumers get the products in |
| to the sophistication from health's point of view. | | | | good condition. Packaging protects the product |
| This has led to the manufacturing of | | | | from contaminants, hazardous substance, climatic |
| environmental friendly packaging materials that | | | | effects and from infestation. |
| demands an attention to be paid on the | | | | 3. Added Product Protection: The technology in |
| seggregation and reutilization of synthetic | | | | packaging contributes in food science |
| packaging material. | | | | advancement, reduces food spoilage percentage |
| Factors Affecting Growth of Packaging Industry in | | | | and ensure food safety. |
| India: | | | | 4. Communication: Packaging is a mode of |
| 1. Industrialization, urbanization and Indian | | | | conveying messages in modern world. The |
| economy's liberalization paired with globalisation are | | | | information descripted on products' cover make |
| the major factors fuelling its growth. | | | | the consumers informed to decide for the |
| 2. Cost advantages are making India one of the | | | | productýs purchase and its use. |
| most preferred export hubs. | | | | 5. Convenience: Packaging offers convinience as |
| 3. Rural marketing and low purchasing power of | | | | well. Convinient packaging like frozen food packs, |
| middle or lower class Indians leads to purchase of | | | | wine cardboard casks, microwavable containers, |
| sachets or small packs. Products such as fairness | | | | food cans and aseptic cartons, and easy-open |
| cream, shampoo, toothpaste, food items, | | | | beverage are some good examples. Medical |
| tobacco, betel nut-based mouth freshners, etc. | | | | packaging is done in a way to reduce the |
| are much in demand and this packaging format is | | | | accidental overdose risk and have child resistant |
| not in trend elsewhere. | | | | closures. |
| 4. Increasing personal health consciousness among | | | | 6. Marketing Trends: Packaging gives increased |
| Indians and increasing awareness towards | | | | emphasis on sales appeal, retail packing's quality |
| diseases like AIDS and other STDs, have raised | | | | and look. Packaging supports brand awareness, |
| the demand for contraceptives' and disposables | | | | brand identities, convinience and properly reflect |
| syringes' usage that has led to an increase in | | | | the current consumer trends, preferences and |
| packaging required for the same. | | | | images. |