Packaging: another Italian excellence

>saved noxious emissions in the atmosphere equal
In modern economy, aimed at the purchase andto the block of traffic for 6 days and 6 nights.”
consume of goods, an important role is the oneAccording to the range of confections, different
of packaging, both in attracting customers and informing pipes have to be used, these pipes now
the safety of goods put in the market.exist in various shapes and alloys, from the round
But if today one of the most interesting andones to the ones in a spoke shape, to be used on
necessary challenges is the one for a sustainablevarious materials and to create various packaging
economy, the packaging sector does not want toshapes.
be left behind. So the challenge to find out andComieco is already working on a research that will
use of new, recyclable, sustainable and also lesstestify (also thanks to the direct contribute of
cumbersome materials has started. As we canfirms using paper and cardboard packages and
hear very often, the recovery from the crisis hasthanks to the various paper sector firms
to pass through innovation, so it is necessary toassociated) how we are moving from the
keep experimenting and innovating, not only onacademic concept of packaging eco-design to the
products but also on productive processes. So notmuch more modern and concrete concept of
only a research of reusable materials, but also ofsustainable packaging tout-court, a good with low
machines that waste less energy and that areenvironmental impact able to make the product
much more effective, as specialized machineslife longer and improving the consumer’s
always faster and more practical.fruition.
As it is easy to understand, one of the mostThe packaging is now has now an important role
used materials is paper or cardboard that strictlyin today’s society, for some it is even a
has to be recycled and recyclable. “In ourform of art, and moreover there are several
country” has affirmed Carlo Montalbetti,studies on shapes, colors and patterns. Packaging
General Director of Comieco, “also the recyclingis a competitive factor, very important and crucial
of cellulose, with which the 80% of all paper andto many sectors of manufacturing. Sectors such
cardboard packages are produced, represents anas food, cosmetics, and pharmaceuticals owe a lot
excellence.to the packaging industry, for the quality of
In 2008 more than 70% of the beyond 4,6 millionsolutions and of packaging materials and for the
of tons of cardboard packages put in the marketspeed to respond promptly with new packages to
has been recycled, in sum we have avoided 144market needs, these are strong strategic
garbage dumps in 10 years, and in the end thankscompetitive levers.
to the recycling of paper and cardboard, we have