| nowledge? Got an enthusiastic target market? | | | | 2. Posters |
| Then there's no reason to stick to books, ebooks, | | | | Posters are as popular today as they were when |
| audios and videos to convey your expertise. Many | | | | you were you were in college and for the same |
| more creative options abound, and give you the | | | | reasons – they can decorate a wall and |
| chance to entice an unsure buyer to make an | | | | convey a message better than anything smaller. |
| initial purchase as well as have something appealing | | | | They can also serve as larger-than-life-sized |
| for followup sales. | | | | reminder cards. Nearly anything amusing or |
| Creative packaging also gives you a significantly | | | | educational can be made into a saleable poster. |
| better shot at magazine and web publicity. Years | | | | Special poster printers can create full-color |
| ago, for example, I reformatted the contents of | | | | posters for you in bulk for resale, while Cafepress |
| an audiotape as a 10-installment seminar on | | | | and Zazzle are suitable for creating posters in |
| colorful postcards. Entrepreneur Magazine thought | | | | ultra-small quantities or on demand. |
| it was cute, and ran a little story about my | | | | Cafepress - |
| inventive new product, “The | | | | Zazzle - |
| Procrastinator’s Penpal,” with a | | | | 3. Puzzles |
| photo and my contact information. | | | | Just about any kind of puzzle you can buy |
| For each creative packaging option, I’ve | | | | ready-made, you can also commission as a puzzle |
| provided links for resources or examples. | | | | containing content that you specify. That includes |
| 1. Reminder Cards | | | | jigsaw puzzles, crossword puzzles, word-search |
| Imagine colorful, well-designed “cheat | | | | puzzles, Rubik’s cubes, mazes, word |
| sheets” that lots of people would find it | | | | jumbles, cryptograms, etc. Sell thematic puzzles |
| useful to refer to often, and you have a product. | | | | with insider clues or content one by one or in a |
| Years ago I repurposed a sidebar from my book | | | | collection. |
| Persuading on Paper into a proofreading checklist. I | | | | Crossword Compiler Software - |
| printed it out on one sheet of good quality paper, | | | | Custom Jigsaw Puzzles - |
| both sides, laminated it and included it as a | | | | 4. Stickers |
| component of an information product kit. | | | | Stickers in your product line can be humorous or |
| Bankers Online sells a colorful, postcard-sized | | | | practical. The category includes bumper stickers, |
| reminder card on the telltale signs of bogus IDs in | | | | stickers intended as labels, warning stickers, name |
| packs of 50 for easy reference by tellers and | | | | tags, promotional messages, indicators of |
| other bank employees. The more highly designed | | | | credentials or affiliations, reward stickers for kids, |
| such items, the less temptation buyers will have | | | | business reminders and more. |
| to snitch your idea and duplicate it on their own. | | | | Custom Made Stickers - |
| You’re best off going with a printing | | | | Personalized Bumper Stickers - |
| company that specializes in postcard production | | | | These ideas just scratch the surface of the |
| for this printing this type of card cost-effectively | | | | possibilities! There are at least 97 more options |
| in large quantities. | | | | for creative product and service formats in which |
| Laminated Reference Guides - | | | | you can package and sell what you know. |
| P.L.E.A.S.E. System Reminder Cards - | | | | |