| Packaging, since old times has only meant | | | | communicate a brand image and help increase |
| containment of goods in a location. But with | | | | brand equity. So they help communicate with the |
| changing times packaging has acquired whole new | | | | customer and help them make an informed |
| dimensions. Today its not only about containment | | | | business decision. packaging is also used for track |
| but green packaging and micro packing where | | | | and trace purposes. |
| multiple products can be packaged in with | | | | 5) Packaging Boxes helps arranging smaller units |
| minimum transfer of color or odor. So packaging | | | | into bigger ones which require less physical |
| has acquired a status of science and technology. | | | | handling, saving time and cost. |
| With multiple product ranges fighting for shelve | | | | 6) Modern day packaging also helps in loss |
| spaces in superstores packaging today also | | | | prevention. Packages sometimes include |
| covers design, labeling and printing of various | | | | verification seal, that help indicate whether the |
| packaging boxes | | | | packages are fake or not. Packages also comprise |
| Objectives of packaging and labels on packaging | | | | of anti-theft devices that get activated or |
| 1) Packing nowadays is not only about security | | | | detected by devices at exit points and require |
| and protection of goods but as stated above also | | | | specific tools to disable. Simply put, |
| about marketing, sales and advertising | | | | 7) In medicine and fertilizer industry packaging |
| 2) Packing protects against shock, vibration, | | | | helps in precision dosage where an precise |
| compression, temperature etc | | | | quantity to be used is packed in a single serving. |
| 3) Packaging helps keep content fresh and helps | | | | 8) Handiness - Packing boxes encompasses a |
| increase shelf life as it acts as an barrier against | | | | feature that adds to convenience in distribution, |
| vapor oxygen and dust. | | | | handling, stacking, display, sale, opening, reclosing, |
| 4) Packaging and Labels are designed to | | | | use, dispensing and reuse. |