| Maybe it should not be called the tool number | | | | - The type of store you have in your hands |
| one... OK... the thing is that I am referring to it | | | | - The type of public visiting, |
| before other merchandising tools that I will be | | | | - The traveling the usual customers do, |
| issuing in upcoming articles. | | | | - What is the impact you want to cause with this |
| Now, this is a very simple concept, out of shelf | | | | exhibition, is it looking to establish the products |
| exhibitions...you go shopping, you enter the | | | | image along with the sales or is it just sales... |
| store...BOOM... right in front of you find a huge | | | | An example of a massive out of shelf exhibition |
| mountain of products, men not only it looks good, | | | | and as you can see it is huge, this store has a lot |
| this items have a price that even if you did not | | | | of space, and can make this type of exhibitions, |
| go to the store looking for them you are already | | | | they planned their store entrance to develop all |
| thinking "oh men maybe my mother needs one | | | | year theme exhibitions. Here you can see that |
| of this..." that is short words is what this is all | | | | because of the packaging of this product which is |
| about. Show people you have this Item at such a | | | | a mayonnaise the store has made a king of |
| good price they will be looking for an excuse to | | | | tower or pyramid. Also it is a commodity, a |
| take it. | | | | product that most of the customers will take |
| This out of shelf exhibitions are looking to bring | | | | every time they visit the supermarket that also |
| out customers needs that were not in their minds | | | | means that the supermarket does not make |
| before entering the store. This exhibitions can be | | | | much money on each sell but by selling large |
| all over the store or supermarket depending of a | | | | volumes. |
| wide variety of things like product type, products | | | | Now here you got a different one that is taking |
| format (some are not likely to be put one on top | | | | advantage of space and location. This is a |
| of the other specially when they are prepacked | | | | seasoning product which is natural and made of |
| offers), some of them work better this or the | | | | vegetables, this place is great because it is a very |
| other time of the year (of course that is very | | | | hot site of the store, people spend time picking |
| easy to understand). | | | | up vegetables, so this company is here taking |
| One of the most interesting things about this | | | | advantage of the buyers momentum. |
| exhibitions is the ability to bring to live some dead | | | | Here you have another example of a kind of |
| points of the store or alley. Ideally, you will be | | | | tower (as we call it here), this is higher and |
| working to make every inch of your store so at | | | | responds to the type of alley it is put at. This |
| this point you have already eliminated those dark | | | | products packaging is a glass bottle so in order to |
| corners and have organized the store traveling in | | | | make this exhibition safer, they are using the |
| a way that the usual customer goes through all | | | | products box as a tray leaving one or two inches |
| your alleys and visit must of your shelves. | | | | at the bottom so products wont fall... |
| So how to make a good out of shelf exhibition | | | | All this pictures are showing medium sized |
| and what type is better for this or that item... and | | | | products, smaller ones may not go well using this |
| my answer to that is next: | | | | type of exhibition for the amount needed to build |
| Depends on various factors, among them, you will | | | | it, also, this is not the type for softer-fragile |
| need to think on the product it self: | | | | items, which will better go on a different display |
| - What category does the product belongs to, | | | | like the one shown here: |
| - What type of packaging has the product, pet, | | | | Now to do this exhibitions and products displays it |
| glass, size, weigh, form... | | | | is a good idea to have the advise of your supplier |
| - What king of demand does the product has...is it | | | | and in most of the times they are the ones that |
| a commodity, is it a low volume high price | | | | are going to be asking you to build this exhibitions |
| product... | | | | for them and also will be willing to pay for it. |
| - What is the product target, how does this or | | | | If you have any questions don´t hesitate |
| that type of exhibition affects this product image... | | | | to make contact, Have great sales... |
| On the other hand, think about | | | | |