On Being an Informed Source

As all business owners discover, running aaccomplished and miss the lessons they could
business is mostly on-the-job training. Knowinglearn. It's far more effective to decide to find the
that information exists that can answer almostbest teachers you can and devour their lessons.
any question is an enormous confidence builder-* Learn to edit. Editing is the process of sifting
but that fact is frequently overlooked. While thethrough large amounts of material and taking out
helpless loser goes around whining, "But I don'tthe bad, the so-so, the mediocre, the
know how to do that," the successful among usunimportant, and leaving in the best. Learning to
are busy seeking information that will show themedit is also learning to discriminate, to prioritize, to
how. Then they get busy putting what they'veevaluate. As an Informed Source, your audience
uncovered to work for them.depends on you to deliver only that information
This fascination with information is also necessarywhich is pertinent. Incidentally, being a good editor
for entrepreneurial success. "In times of change,"doesn't just apply to information: it's also a
wrote Eric Hoffer, "learners inherit the earth, whilenecessary skill for living your best life...or posting
the learned find themselves beautifully equipped toon Twitter.
deal with a world that no longer exists."* Be generous in sharing. Robert Allen earned his
Whatever your business is about, one of the bestfirst fortune investing in real estate. He built a
ways to ensure success is to make asecond empire sharing his successful system
commitment to becoming an Informed Source.through seminars and books. Even if you have no
Here are some ways to do just that.interest in packaging information yourself, there
* Make learning a priority and schedule time for it.are many ways to share what you know. For
While just running a business can be a profoundinstance, one of the most popular guests on
learning experience, we need other points ofMinnesota Public Radio was Geek Squad founder
view, other bits of information in order to growRobert Stephens who frequently shared
to our fullest potential. Make time for acquiringinformation on getting the most from your
that knowledge by regular reading, attendingcomputer. That visibility (plus some fabulously
seminars, meeting with other self-bossers whocreative marketing) made him stand out from the
are farther down the road.crowd.
* Learn from the best. Jim Rohn is vocal in urging* Put it to work. "Knowledge is power is only half
his audiences to seek learning from the besta truth," said Andrew Carnegie, "for knowledge is
sources they can find. He says, "There are threeonly potential power. It may become a power
ways one can go about learning from others: 1.only when it is organized and expressed in terms
Through published literature such as books andof definite action." Yes, it's fun to know things just
audio or video tapes. 2. By listening to the wisdomfor the sake of knowing them, but the truly
and folly of others. 3. Through observations ofbrilliant users of information are always looking for
winners and losers. So become a good observer. "ways to adapt what they've learned to their own
The barriers that keep many people from learningsituations. Doing your homework gives you
from the best sources is that they either can'tconfidence, but only if you use what you've
discern good from not so good or they startlearned.
comparing themselves to those who are more