| Since 1995 Tower Hamlets Summer University | | | | Hamm</a> was asked by Summer |
| has provided young people in London with free | | | | University to develop a differentiated and ownable |
| courses and activities to give them the | | | | brand identity that would be unique enough to be |
| experience, skills and self-belief they need to | | | | protected and trademarked in order to franchise |
| make the most of their lives. Courses are as | | | | the model across London and beyond. |
| diverse as ‘How to DJ', ‘Intro to Arabic | | | | Summer Uni is not like normal academic |
| Language', ‘Thai Cooking' and ‘Intro to | | | | institutions. Fundamentally unconventional and |
| Strategic Marketing'. | | | | unacademic, it is about innovative learning for |
| For the past 14 years Tower Hamlets Summer | | | | extraordinary people. The brief to Williams Murray |
| University have worked tirelessly to improve the | | | | Hamm was to bring the dynamism and vigour of |
| conditions and future of young people living in | | | | the brand's personality to life through design. |
| London. Dizzee Rascal attended a Tower Hamlets | | | | The name ‘Futureversity' was adopted, |
| Summer Uni music production course when he | | | | moving away from the more generic |
| was 14, which he says was the catalyst for his | | | | ‘Summer University'. The new identity is |
| current huge success. He is now a patron for the | | | | derived from the idea of fly posting and runs the |
| University. | | | | strapline ‘Where Things Can Happen'. It |
| In 2009, <a rel="nofollow" | | | | expresses the offer in a way that positions |
| onclick="javascript:pageTracker._trackPageview(' | | | | Futureversity as education without the |
| outgoing/article_exit_link');" href=" Murray | | | | establishment for the Facebook generation. |