| Point-of-purchase displays - or, POP displays - are | | | | the most part, you'll want to keep the |
| designed to place merchandise in front of your | | | | merchandise in your POP display similar to the |
| customers at the point of purchase area, which is | | | | kinds of merchandise displayed throughout the |
| - as the name suggests - the point at which your | | | | rest of your store; however, there are certain |
| customers are ready to make their purchases. | | | | situations in which you might want to make an |
| Because of the purpose of their strategic | | | | exception. For example, if your store normally |
| placement (to increase sales), it's extra important | | | | sees adult customers but these customers often |
| that POP displays are convenient and attractive. | | | | bring their children, you might want to create a |
| Using mobile wooden racks can help you achieve | | | | POP display of candy or fun novelty toys. |
| both! | | | | - The kinds of customers with whom your store |
| Step One: Take a Good Look at Your POP Area | | | | typically does business. This one is pretty simple: |
| This is the simplest, and quite possibly the most | | | | Depending on the kind of merchandise your store |
| important, step: You need to take a good look at | | | | sells, if your store usually sees more adults than |
| your POP area so you'll know exactly how much | | | | children, you'll want to showcase items adults |
| POP display space you have to work with. | | | | would be interested in (such as travel-sized |
| Knowing how much POP display space you have | | | | sewing kits); if your store usually sees more |
| to work with will help you with the second and | | | | children than adults (or, many adult customers |
| third steps: Deciding which kinds of merchandise | | | | bring their children in), you'll want to showcase |
| to display and choosing the mobile wooden rack | | | | items children would be interested in (such as |
| that best suits your needs (based on space and | | | | candy or small novelty toys). |
| merchandise). | | | | Step Three: Choose the Mobile Wooden Racks |
| Step Two: Decide Which Kinds of Merchandise to | | | | That Best Suit Your Needs |
| Display | | | | Once you know how much POP display space |
| Now that you know how much POP display space | | | | you have to work with and the kinds of |
| you have to work with, it's time to decide which | | | | merchandise you want to display, you're ready to |
| kinds of merchandise you want to display. This | | | | choose the mobile wooden rack or racks that will |
| decision will, of course, depend largely on: | | | | best suit your needs. |
| - The kind of store you mange. If you manage a | | | | Mobile wooden racks are typically designed for |
| gas station or convenience store, you might want | | | | floor displays and are available in a variety of |
| to create a POP merchandise display of candy or | | | | heights and widths. Be careful to select the size |
| other snack, or you might want to showcase | | | | that: |
| convenience items like travel-sized hygiene | | | | - Holds the amount of product you want to |
| products, miniature manicure sets, or eyeglass | | | | display. |
| repair kits. However, if you manage a hardware | | | | - Creates an easily viewable and accessible display |
| store, you might want to fill your wooden | | | | for your customers. |
| baskets with items like rolls of measuring tape or | | | | - Don't block the path to your checkout register |
| small packets of nails, nuts, bolts, or screws. | | | | or hinder customer mobility in any way. |
| - The kinds of merchandise your store sells. For | | | | |