| I'll have to admit that I thought long and hard | | | | The point of all this is that you never know what |
| about using this particular title. I don't want to | | | | can get the media into a frenzy about your |
| offend PETA and have them on my case about | | | | product or your packaging. All of the sudden |
| the mistreatment of crustaceans. However, after | | | | packaging can become a really big issue. Take the |
| reading about the "lobster incident" this week, it | | | | fast food restaurants as an example and how |
| seemed to me that there definitely IS a | | | | they have had to clarify what their ingredients are |
| misunderstanding about the handling of lobster. | | | | on the packaging. Just this week Starbucks has |
| Has anyone ever watched the Discovery | | | | been added to the "hit" list. |
| Channel's Deadliest Catch? Talk about some | | | | Whether it is how much fat is in your packaging |
| powerful and scary visuals on harvesting snow | | | | or that you just aren't telling people what they |
| crab. After watching it, I have to ask......snow crab | | | | think is the "real story", expect to be scrutinized. |
| anyone? | | | | Even organizations like the American Medical |
| I know people never consider how IT gets there. | | | | Association (AMA) are getting in to the picture. |
| How do the lobsters get to the tank in the first | | | | The AMA is pushing to get warning labels on |
| place? They have to be transported by some | | | | high-salt foods and, over the next 10 years, to |
| type of packaging. It's easy to research "lobster | | | | have those salt levels reduced by 50%. |
| packaging" and from what I read it seems pretty | | | | Other recent examples of packaging "hot" buttons |
| humane. Although for now lobsters are in the | | | | that the media loves include:o "Consumer Reports" |
| news and its all about how they are being | | | | Oyster Awards the most difficult packages to |
| mishandled and packaged. | | | | open ;o Wolfgang Puck exploding self heating latte |
| There are a lot of "hidden" things packaged (the | | | | cans;o Wal-Mart and their "green" packaging |
| transporting of blood for example) that the | | | | efforts;o 100 calories snacks, or so they claim. |
| average consumer knows nothing about. Yes, | | | | So, no matter how you package your lobster, it's |
| blood ships in trucks just like any other packaged | | | | important to understand the potential ramifications |
| product. That particular package has evolved of | | | | of your product packaging. Don't just put your |
| the years, but it is still a package filled with blood. | | | | "lobster" in the box and expect it not to come |
| Back in my sales days I worked on the packaging | | | | under fire by consumers and other interested |
| of cow salt licks. Seriously, it was big business. It | | | | parties. Remember it's not just a package |
| seems that cows lose weight when they are | | | | anymore. |
| moved. If they ingest all their medicines in the | | | | Please feel free to use me as a resource when it |
| field in a salt lick, it keeps them healthy. And a | | | | comes to understanding what packaging markets |
| healthy cow is worth a lot of money. The secret | | | | are hot and what are not. Or what companies are |
| is in the way the salt lick is packaged. I'm talking | | | | developing the latest in innovative packaging |
| industrial espionage stuff here. This actually | | | | technology. |
| occurred with one of my clients. | | | | |