| Selecting a packaging automation solutions is a | | | | disadvantages of his automation solution. |
| very complex process and an important decision. | | | | The sales professional should have completed |
| The equipment you purchase or lease will be an | | | | sales of similar equipment in the past, ideally within |
| integral part of your operation for several years. | | | | your industry. When it comes to anticipating |
| It must fulfill today and tomorrow's requirements | | | | installation issues, there is no substitute for |
| for a wide range of needs - productivity, | | | | experience. Experience enables the equipment |
| ergonomics, ease of maintenance, tamper | | | | seller to anticipate likely stumbling blocks and |
| evidence, safety, and sustainability to name some | | | | bottlenecks - and prevent them from occurring. |
| of the more important. | | | | Finally, basic communication skills are extremely |
| Making the proper choice requires experienced | | | | important in any packaging equipment purchase. Is |
| sales support. Here are things you should look for | | | | the sales person able to effectively communicate |
| from a packaging equipment sales specialist. | | | | the machine's value? Does he keep all interested |
| The sales professional should be formally trained in | | | | parties in the communication loop? Are questions |
| the equipment line he or she is representing. The | | | | dealt with quickly and completely? If |
| company he represents should be a fully | | | | communication is vague, incomplete, or slow |
| authorized distributor or sales agent of the | | | | before a purchase, it is likely to be the same or |
| equipment line - otherwise, service and warranty | | | | worse after the purchase. |
| fulfillment issues could later arise. | | | | The packaging equipment sales specialist need not |
| The sales professional should be intimately familiar | | | | be a technical expert. It far is more important for |
| with competitive lines as well as his own. Without | | | | the sales person to understand your needs |
| this knowledge, the sales person will not be able | | | | thoroughly and communicate them to the |
| to communicate the relative advantages and | | | | manufacturer's design and engineering staffs. |