| The digital revolution has transformed the way | | | | Because there is no manufacturing process per |
| we receive information and indulge in | | | | se, you don't have to pay for tangible goods or |
| entertainment. We no longer have to listen to the | | | | packaging. Plus, those providing informational |
| radio, watch TV, go to the movies, or pick up | | | | products and digital entertainment don't have the |
| books at our local bookstore. Instead, we can get | | | | high overhead costs of a brick-and-mortar retail |
| virtually of the information and entertainment we | | | | outlet, such as leasing a storefront and paying |
| need with a few clicks of our mouse. | | | | salaries of sales associates. As a result, digital |
| Digital videos, e-books, and audio products are | | | | downloads are a fraction of the price of the |
| appealing for two primary reasons: they're | | | | similar items you'd buy at a store. |
| affordable and they're instantly downloadable. | | | | |