| Using visual communication to make a success of | | | | still read it; practice on a dummy letterhead. |
| your business | | | | Consider what the logo may be applied to, paper, |
| Commercial art has proven itself worthy within | | | | clothing, signage, vehicles, etc. This can affect the |
| the business sector. Whereas traditional art or | | | | way the logo is designed and whether it should be |
| ‘The Arts’ such as fine art for example, | | | | a simple block color or complicated with small |
| is often considered an expensive hobby instead of | | | | type which may not transfer to t-shirts well. |
| a stable career path. Commercial art differs | | | | What impact does package design have on a |
| considerably. Gone are the days when teachers | | | | product? |
| would encourage their pupils to only pursue a | | | | Product packaging can be the most important |
| career in Mathematics or Science. There is a | | | | aspect of your consumer product. Packaging |
| future in the visual communications industry too. | | | | design conveys to the consumer the most |
| Since the demand for creative skills are so great | | | | important features of your product and ensures |
| within the business sector, it has become very | | | | that your product makes a great impression and |
| apparent that commercial art plays a huge role in | | | | is more visible amongst a myriad of bland |
| the success of many lucrative industries and | | | | counterparts. |
| businesses. Nonetheless, how can graphic design | | | | How can a professionally designed brochure add |
| enable your business to enjoy continual growth | | | | to the image of your business? |
| and success? What valuable skills can a graphic | | | | Brochures are a great way to package a lot of |
| designer offer your business? | | | | information about yourself, your business and |
| Perhaps it’s best to establish what Graphic | | | | expertise into a format that is easily mailed or |
| design entails. Graphic design is the art of | | | | handed out at a business meeting or given to |
| combining text and graphics to communicate an | | | | current clients to pass on to possible referrals. |
| effective message using logos, graphics, | | | | Using a Graphic Designer can free you from |
| brochures, newsletters, posters, signage and any | | | | having to make all decisions about your brochure |
| other type of visual communication. | | | | by yourself. A Graphic Designer will see the |
| • Graphic Designers find employment within | | | | brochure from concept through to successful |
| advertising agencies, design studios, the public | | | | completion. |
| sector, reproduction houses, video and film labs, | | | | Various disciplines within design (To mention but a |
| printers, newspaper, periodical, book and directory | | | | few) |
| publishers. Designers can also be found working in | | | | Advertising Design is essential. Your advert has to |
| engineering service industries or management, | | | | be good enough to both catch your target |
| scientific and technical consulting firms. | | | | audience’s attention immediately and |
| • These skilled creatives are able to produce | | | | ‘sell’ your product or service to them. |
| computer graphics for computer systems, design | | | | Direct Mail Design is often thought of as the |
| firms or motion picture production firms. | | | | ‘spam of the post’. However, it provides |
| • Basic responsibilities include; developing the | | | | a snippet of information about your company to a |
| overall layout and production design of magazines, | | | | vast audience. Even though the return on mailers |
| newspapers, journals, corporate reports and other | | | | is often small, if you do a mail drop of 10 000 and |
| publications | | | | get a return of 5% then that means you have a |
| • As well as producing promotional displays and | | | | response from a potential 500 new clients. The |
| marketing brochures for products and services, | | | | design of your direct mail has a substantial impact |
| designing distinctive logos for products and | | | | on its success. If your design does not |
| businesses and developing signs and signage | | | | immediately capture your recipient’s interest |
| systems or environmental graphics for business | | | | and imagination, your direct mail will most likely be |
| and government. | | | | overlooked... |
| • Graphic Designers are also able to develop | | | | Packaging Design can change the perception that |
| material for web pages, computer interfaces and | | | | your target market has of your product for the |
| multimedia projects, as well as producing credits | | | | better. Whatever the product, the packaging |
| that appear before and after TV programs and | | | | needs to work within the client’s corporate |
| movies. | | | | style and marketplace. If your product is vying |
| This proves that whatever your business or | | | | for shelf space in the retail market, you need to |
| expertise, you’ll most likely require the | | | | ensure that your clients see your product before |
| services of a Graphic Designer at some point… | | | | your competitors captures their interest. |
| How do Graphic Designers contribute to the world | | | | Visuals can help your target market to connect |
| of business? | | | | with your product or service. Visuals can speak to |
| To develop a new graphic design the needs of | | | | your audience because they make an impact. One |
| the client need to be determined. The message | | | | thing’s for sure though, visuals and design has |
| the design should portray and its appeal to | | | | something valuable to communicate. Your business |
| customers or users for example. Graphic | | | | can benefit greatly from these lucrative creative |
| Designers consider cognitive, cultural, physical and | | | | skills. Perhaps, you should leave it up to the |
| social factors in planning and executing designs for | | | | professionals… |
| the target audience. | | | | Good Graphic designers can use their artistic skills |
| Does a logo have an effect on your business? | | | | to create a lively, moving and enticing image for |
| A well designed logo also facilitates the process of | | | | your brand, company or product. |
| professionally designed stationery, signage, web | | | | Whether you want graphic designers to promote |
| sites, television, brochures, etc. If you present a | | | | a new website or create images for print, |
| poorly designed logo or you don't even have a | | | | Approvedindex.co.uk can help you in your search. |
| logo, human nature tells people that you may not | | | | Approved Index offers a free service to help you |
| be doing so well and therefore not worth doing | | | | instantly get a Graphic Design quote suited to |
| business with. Important factors to keep in mind; | | | | your budget. |
| Ensure that you can fax the logo to someone and | | | | |