| Today there are more products on the market | | | | then you need to ensure that the packaging |
| than ever before giving consumers an abundance | | | | design and all of the information you are trying to |
| of choice and flexibility in what they buy. This is | | | | convey is designed with your target consumer in |
| wonderful for the consumer but if you are the | | | | mind. Product packaging is so much more than a |
| owner of one of these many products it can | | | | list of ingredients slapped on a box or bottle, it is |
| mean facing a serious challenge in getting your | | | | the ultimate method of communicating your |
| product noticed. The reason that I say this is | | | | audience. Only when you completely understand |
| there has never been so much competition | | | | your audience will you be able to provide a |
| surrounding products and their competitors. For | | | | product that they want to buy. That is why it's |
| the companies behind these products, finding | | | | imperative to address this within the design |
| ways of gaining and keeping consumer interest | | | | process. |
| has never been harder. So just how do they go | | | | Your target market isn't however the only thing |
| about doing this? | | | | that you need to keep in mind where you're |
| Whether you are a new or established business | | | | packaging is concerned. Packaging and brand |
| there is one aspect that you need to keep in | | | | image go hand in hand and your product |
| mind if you are hoping to make your business a | | | | packaging is a great means of helping to build |
| success and get your products selling, this is of | | | | your brand image. Remember your logo and |
| course your product packaging. Your products' | | | | every element of your design is something that |
| packaging has the job of acting as the face of | | | | will be associated with your business. These |
| your business, get it wrong and the people you | | | | elements will evoke emotion, create a reaction, |
| are trying to reach will be getting the wrong idea | | | | define and follow your company for as long as it |
| about your business. Your product packaging has | | | | exists. So for this reason you need to ensure you |
| to speak on behalf of your entire company and | | | | choose something that is a reflection of your |
| with more and more competition appearing on the | | | | brand and business. |
| scene it is vital that your design and brand identity | | | | It is hard to climb to the top in the retail |
| stand out from the rest. | | | | environment. It is an environment where identity |
| There are a number of considerations to keep in | | | | is a key role in the success of a product, which |
| mind when it comes to the concept, design and | | | | again highlights why design and packaging, is such |
| graphics that you chose to represent your | | | | an important factor. The first and last thing that a |
| company in the retail environment. For one your | | | | consumer will see regarding your product is the |
| product should have consumer appeal; it should be | | | | packaging itself and it's the main thing that inspires |
| designed with a unique look that allows your | | | | a consumer to make that all important decision to |
| product to stand out from the hundreds of other | | | | purchase your product. |
| items found on the shelves. I like to compare the | | | | In package design everything is important, from |
| retail environment to the Roman Colosseum, only | | | | graphic elements, color and shape through to the |
| it's your product that's battling for survival. Just | | | | images used and the amount of text that you |
| remember my analogy next time you walk down | | | | use. When stakes are the success or failure of |
| the cereal isle in your super market. This brings | | | | your product, which is tied to your company |
| me to my next point; if you want your item to | | | | name, making sure that you have the right |
| be picked up by the people you are targeting | | | | resources is the key to success. |