| Clamshell packaging provides a new form of | | | | protection are headsets, mp3 players, mobile DVD |
| packaging that can allow the consumer to get a | | | | players and many other electronic gadgets. |
| good look at the product, while at the same time | | | | Products such as these need the extra protection |
| it protects the product from minor damages and | | | | from moisture that can build up in transit from |
| dirt. This type of packaging is available in different | | | | supplier to consumer. Clamshell packaging is not |
| sizes and shapes. To get a more custom look it is | | | | like the products seen in the supermarket that |
| possible for a manufacturer to add color, and the | | | | are used to contain perishable foods; instead it is |
| company's logo to the design package. | | | | made of a strong durable plastic that has been |
| Older methods of product protection include | | | | molded to fit the shape of the product being |
| Styrofoam and bubble wrap. Styrofoam is still | | | | shipped. |
| used for product protection to surround and keep | | | | The airtight fit of these help prevent molds for |
| in place a box containing a delicate object prior to | | | | growing inside and damaging the product while it is |
| being shipped, and likewise, bubble wrap is also | | | | being shipped. These clamshell packages can now |
| used quite widely by others for the same | | | | be custom made from select manufacturers so |
| purpose. These products however are not | | | | as to provide a must better look and fit and to |
| adequate to protect newly manufactured | | | | match exactly the size and shape of the product |
| products from scratches and other damage. | | | | to be shipped. |
| Suppliers and manufacturers of a number of | | | | This custom design does not allow any shifting of |
| products have taken upon themselves to create | | | | the product inside. The design gives an exact fit |
| their own materials for even better product | | | | to the product, with has much thicker wall to the |
| protection. Some people have turned to using | | | | material than was usual in the older blister |
| blister product wrap to protect their merchandise | | | | packaging. Since the product is entirely encased, |
| from dents and scratches while in transit. | | | | there is no possibility that the product will come in |
| Clamshell packaging has surpassed these older | | | | contact with other items during its journey. |
| forms of product protection. In this new type, a | | | | Clamshell packaging has now become very |
| molded plastic form is used to cover and enclose | | | | popular with manufacturers because it can be |
| the product completely from dust, moisture, and | | | | created very inexpensively and to very specific |
| dents as the package moves from one location | | | | design specifications. Many consumers are |
| to another and through various temperatures and | | | | probably not aware how often they come in |
| climates while in transit. | | | | contact with this type of marketing. As an |
| This new type of product protection is an | | | | example, a small doll, a yo-yo, toy action figure; |
| advance over the older blister form of packaging | | | | for each one of these a custom clamshell |
| and gives a more advanced protection for newly | | | | packaging will be designed, molded and printed to |
| manufactured products. The consumer products | | | | fit each one uniquely. |
| that are normally used for such product | | | | |