| Since the late 1980s and the early 1990s the | | | | company is willing to forfeit a part of its profit in |
| phrase "going green" has emerged as a term to | | | | order to preserve the earth's resources. This is |
| reckon with. Advances in industrial technology has | | | | especially true if the product itself is eco-friendly. |
| led to a dump yard of toxic components which is | | | | For example, mineral water sold in biodegradable |
| polluting the environment and disturbing our | | | | containers creates an impressive brand image. |
| eco-system. More recently, countries all over the | | | | Cosmetics and natural health products would also |
| world have woken up to the challenge of going | | | | enhance their brand image by adopting |
| green. Retailers have been the first to respond by | | | | eco-friendly packaging. Some of the more popular |
| their introduction. The "Go Green" philosophy has | | | | eco-friendly packaging methods and materials are: |
| forced us to re-think even our methods of | | | | Biodegradable Plastics Plastic packaging, derived |
| packaging and discover more eco-friendly ways | | | | from petrochemicals, has significantly contributed |
| to package our products. Companies that have | | | | to our environmental crisis. As an alternative, |
| adopted such systems are making a loud and | | | | bio-plastics are made from plants sources like |
| clear statement to the world. These companies | | | | potatoes, wheat or corn. Bio-plastics are |
| are saying they care for the future of our world | | | | recyclable, unlike petrochemical plastics. |
| and will do their little bit to conserve the world's | | | | Recycling of Paper Paper that has been recycled |
| resources. | | | | is also an option for eco-friendly packaging, |
| Definition | | | | including 100% recycled boards. |
| Eco-friendly packaging is packaging that uses | | | | Metal Metal makes for stronger, durable recyclable |
| environment-friendly materials in its production. | | | | packaging material. Some of the more advanced |
| Most of the materials used are either recycled | | | | alloys are light in weight and more versatile for |
| paper, or packaging that is biodegradable. | | | | packaging purposes. |
| Biodegradability means that substances can be | | | | Minimizing Wastage Overpackaging has becoming |
| broken down into more basic structures by other | | | | an overnight no-no in the packaging business. The |
| living organisms acting upon them. Through these | | | | bottom line is conservation of resources and too |
| chemical reactions, the substance in its original | | | | much packaging or packaging a product more |
| form no longer exists having been broken down | | | | than is necessary, is considered downright wasting |
| into smaller substances which naturally combine | | | | of the earth's resources. |
| with the eco-system. Eco-friendly packaging is one | | | | Using Re-Usable Recyclable Packaging Not only is |
| of hottest ethical global trends. Big-time companies | | | | eco-friendly packaging made up of materials that |
| in Europe, Japan, China and the United States now | | | | are bio-degradable, but the package itself should |
| prefer packaging made from recycled materials | | | | be recyclable for further use. This is called Post |
| which are biodegradable. Now that bio-degradable | | | | Consumer Recycled (PCR). More companies that |
| packaging has become cost-efficient with new | | | | use eco-friendly packaging prefer recyclable fibers. |
| technology and greater demand, most of these | | | | Energy-Saving Bio-Friendly Packaging |
| companies are actually counting on boosting their | | | | Manufacturers Packaging that has been |
| sales because of their switch to biodegradable | | | | manufactured with renewable, pollution free |
| packaging. Various studies show that consumers | | | | energy is also given more preference by |
| would be willing to pay a little extra for packaging | | | | consumers. For example: eco-friendly packaging |
| that is eco-friendly. Eco-friendly packaging also | | | | manufacturers that work on wind generated |
| adds brand value to a product. It shows that a | | | | power. |