| Use mannequin displays to show customers what | | | | "making a social mistake" will turn a vast majority |
| an outfit looks like when it's on, but also satisfy | | | | of customers away. |
| the needs of their subconscious that control | | | | The same goes for pricing items too high. |
| whether or not they buy. Shoppers today are | | | | Customers will be let down or put off that they |
| bombarded by images, ads, outfits and displays | | | | cannot afford or wouldn't pay a high price for |
| that are pleasing to the eye. Aesthetics are | | | | something that they were considering buying. |
| thought to have an 85% impact on whether or | | | | They will get a bad impression about your |
| not a customer buys. Think about how much time | | | | boutique. Either the store management thinks |
| and money is spent on packaging, photography, | | | | they can pull one over on people, they think that |
| commercials, image and branding. It doesn't have | | | | they are too good for us, or they think that the |
| much to do with the actual product, but with the | | | | boutique is doing so poorly that they have to |
| aesthetics of the product. The goal is always to | | | | charge high prices to make their bills. |
| make the customer feel a certain way when | | | | You never want your customers to think that |
| they see and use the product. | | | | you're doing poorly. This brings them back to the |
| Customers associate quality with visual and | | | | feeling that their imaginary peers have overlooked |
| psychological cues. They will generally decide to | | | | you for some imaginary reason. Keep your |
| purchase something if all areas of their conscious | | | | displays, promotional displays and garment racks |
| and subconscious appetites have been satisfied. | | | | full. Displays that are too empty make the items |
| For example, they may go shopping for a shirt. | | | | look like they are being discontinued or clearanced |
| They are not simply looking for a piece of cloth | | | | out. |
| to cover their torso. They want to get a shirt | | | | Keep your mannequin displays changing. You want |
| that fits them in a flattering way. They want a | | | | them to make customers comfortable, like |
| shirt that says something about their personality. | | | | putting a face with the idea of wearing the |
| They feel the need to wear a shirt that makes | | | | clothing. Imagine that the mannequins are there to |
| them feel a certain way, whether it be | | | | make your first impressions. They are promising |
| comfortable, powerful, professional, hip, lovable, | | | | your shoppers, on a subconscious level, that they |
| cheerful, friendly, superior or any other array of | | | | would definitely wear this outfit, that it will look |
| emotions. They may base their decision to buy a | | | | this good, and that it will make the customer feel |
| shirt based on over one hundred conscious and | | | | like the mannequin feels. It is so important to give |
| subconscious factors. | | | | your mannequins feeling by using their position, |
| Shoppers associate quality with their impression of | | | | location, and creating display situations. |
| your store or web site, but let's talk about price. | | | | Using your mannequins to display and satisfy the |
| If a price is too low, then the customer will most | | | | aesthetics that your customers are looking for is |
| likely automatically assume that there must be | | | | a very effective way of marketing your boutique |
| something wrong with the shirt. Either its quality is | | | | and your merchandise. The more of those one |
| bad, or the imaginary world of peers that have | | | | hundred reasons to buy you can satisfy, the |
| looked at this shirt before have decided, for some | | | | better your chances are of making a sale. |
| unknown reason, to pass it by. This fear of | | | | |